Your clinic needs more cats
As the most popular pet in North America, cats represent a tremendous opportunity for the veterinary profession. The most recent American Veterinary Medical Association census estimates that there are 74 million cats owned as pets and another 50 million feral or “community” cats in the United States.
While dogs visit the veterinarian an average of 2.6 times per year, those cats that see a veterinarian at all visit just 1.6 times per year—about half as often as dogs. This makes the feline sector the biggest untapped growth opportunity for companion animal veterinarians.
One way to capitalize on this op-purrr-tunity is to make your clinic more feline friendly. Here's how Well-Managed Practices are benefiting from doing just that (plus some tips on changes you can make in your practice).