Worried about your veterinary practice's online reputation? Manage it
If you own a business in this day and age, you'd better hope that people are talking about it online. Of course, if you know anything about the nature of some internet comments, this prospect may seem scary. Fetch dvm360 conference speaker Bill Schroeder says you should take matters into your own hands and cultivate your veterinary clinic's online stature.
"Reputation management and online reviews are a huge part of a digital marketing process," he says.
So, how do you do it?
In this video Schroeder describes how you can match desirable search terms to language describing your business. Want to be discovered as "best veterinarian in (your town)"? Make sure those words appear in online descriptions of your practice.
"There's a direct parallel between the information that is searched on the internet through Google and that that is left in an online review," he says.
Watch the video to learn much more.
You. Can. Do. This!
At Fetch dvm360 conference, we're the support system you need. With every conference this year, we intend to nurture your mind (meaning quality CE for days) while also encouraging you to take stock of your physical and emotional health. Register now.