Why cats hate your veterinary practice—and how to win back their love

Why cats hate your veterinary practice—and how to win back their love

For those of you keeping score at home, cats are winning the standoff with veterinarians. Here's how to get cats out of combat mode and into your clinic.
source-image
Jul 01, 2011

Hissing. Wailing. Claws out. Hair on end—the cat's, and maybe the client's too. Chances are you're all too familiar with the feisty felines that let you know in no uncertain terms how much they loathe your clinic. Cats are waging an ongoing battle against veterinarians, and it's taking a toll. Cat owners are throwing in the towel, which means fewer cats than ever are visiting a veterinarian even once per year.

We began taking notice of this trend several years ago, when the AVMA's 2007 U.S. Pet Ownership and Demographic Sourcebook reported a significant decline between 2001 and 2006 in the number of visits cats made to the veterinarian. Five years later, cats still aren't getting the care they need, according to the recently released Bayer Veterinary Care Usage Study. The good news is that insights from this study show us what we need to do to reverse this trend.

While a cat's raised hackles are stressful for clients, feline resistance isn't the only factor driving the decline in veterinary visits. The study—a research initiative conducted by Bayer Animal Health, the National Commission on Veterinary Economic Issues (NCVEI), and Brakke Consulting—identified five other key reasons that visits have been declining: sticker shock when it comes to the cost of veterinary care, the recession, the fragmentation of veterinary services, the Internet, and a lack of understanding about the need for care.

GET PAWS IN THE DOOR

In the practices we've worked with, 30 percent to 40 percent of visits are feline-related. Yet cats outnumber dogs as owned pets. So your first step is to identify the felines you should be seeing.

On your new-client worksheet, instead of asking, "Do you have any other pets?" ask, "Do you have any cats?" and "When was the last time they visited a veterinarian?" Train your receptionists to follow up on these questions if they're left blank and to also ask these questions of current clients that come in so your records are up to date.

Then use that information. Set these pets up in your reminder system and flag them in the records. Doctors and other team members can talk to the client about needed care even if this isn't the pet they brought in. Everyone should ask about the status of every pet during every visit: "How is Sophie doing? We haven't seen her in over a year. Let's schedule an appointment."

And, of course, reach out to cat owners who don't visit your practice. Form alliances with cat clubs, boarding facilities, and animal welfare organizations to educate cat owners about the need for care. Use seminars, mailings, and first-time visit promotions with these groups.


Hot topics on dvm360

Reality TV and the veterinarian: Discussing mainstream dog training advice with clients

Your clients may be getting behavior advice from cable TV. Get your opinion in the mix.

Vetcetera: The complex topic of canine fear-related aggression

A guided tour of resources for addressing this popular and complicated subject, featuring advice from Dr. John Ciribassi.

Blog: Election results pose obstacles for veterinary prescription law

Flip in U.S. Senate's majority may slow progress of Fairness to Pet Owners Act.

The war between shelters, veterinarians needs to end

Despite practitioners’ legitimate gripes, they’re hurting themselves.

7 steps to a better relationship between veterinarians and rescue groups

A DVM in the city shares his advice to veterinary practices for working with rescues.