Veterinary biz Q&A: Can I sell my goodwill?
Q. I have a small practice—established 30 years. I want to change my professional direction and have had the practice valued with real estate. The trouble is finding veterinarians who would like to practice solo like myself in a small town. I’ve had two independent veterinarians and a corporation express interest, but they would want me to stay on, which I don’t want to do.
So, now I want to approach local veterinarians about merging or selling the goodwill from the practice. I can use my building and the equipment as a learning lab for training and a workspace for a nonpractice venture.
How do I go about selling patient records and goodwill?
A. This is a tough position to be in. If you haven’t talked to a practice broker familiar with the area yet, I think you should. It would be worthwhile to get some input on the likelihood of selling the practice outright. You aren’t typically required to stay on in those situations, although you may need to be available to answer questions for the buyer for a few weeks or months. Obviously, if you use a broker, you have to pay a fee, but a professional can often do a better job of marketing your practice and identifying potential buyers than you could do on your own.
If you’ve already spoken to a broker and you’ve been told your practice will be a challenge to sell or you’ve already listed it and aren’t getting any nibbles, then selling the records (goodwill) and the equipment and inventory can be a good option.
There isn’t quite the established methodology for selling records that exists already for pricing an entire practice, but there are several ways to get to a reasonable number. Ultimately, the amount a local practice will be willing to pay depends on whether they need or want more clients and how confident they feel that your clients are a good fit for them and will actually transfer to their practice versus going elsewhere. Selling the records can be more difficult if the services you offer are unique. But if your practice won’t sell, even if you only get a small amount for the records, it’s more than you get from just shutting down.