Veterinarians must respond to over-the-counter shifts, new generic drugs

Veterinarians must respond to over-the-counter shifts, new generic drugs

Accept that things change and let your pharmacy go. Or fight back.
Aug 01, 2011
By staff

The last couple of years have seen tremendous change for the veterinary profession in the arena of flea and tick control—and it's not over yet. One major manufacturer has taken its flea-and-tick product line over the counter, and another has seen a patent expire on a key ingredient, which has launched generic competition both over the counter and through veterinary-exclusive channels.

More in this package:
Has the availability of new generic and OTC flea-tick products affected your practice product sales?
How should you respond to generic and OTC developments?
Does your practice prescribe generic veterinary drugs for patients?

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