Veterinarians are an indispensible link

Veterinarians are an indispensible link

The veterinary channel connects brands and pet owners.
source-image
Oct 21, 2009
By dvm360.com staff

Compared to other product categories, the pet category is standing up remarkably well. But, the fact that more than a third of pet owners switched brands since last fall indicates that pet owners and brand relationships are at risk. This represents both an opportunity and a threat to brands. Considering that veterinary-dependent dog owners account for 44 percent of all dog owners and that veterinary-dependent cat owners comprise 34 percent of all cat owners, these findings are substantial.

Trone Inc.’s national, longitudinal study of U.S. consumers’ spending was administered online via the opinions@trone brand-connections online community platform on Nov. 14, 2008 and April 29, 2009. The study had a 95 percent confidence rating and a total of 2,308 pet owners who responded in the fall survey and 2,178 pet owners who responded in the spring.

More from this study:
Pet owners are brand loyal
Value overrides costs
Number of client visits sagging
Dog vs. cat owners: Who's more loyal?

 

chart4

Hot topics on dvm360

Follow dvm360 on Twitter, Facebook, and Pinterest

For quick updates and to touch base with the editors of dvm360, Veterinary Economics, Veterinary Medicine, and Firstline, and check us out on Twitter, Facebook, and Pinterest.

Sell veterinary clients on your service

But you don't have to have butler-style service to win new clients and keep existing clients happy.

Why veterinarians should be more like a Louisiana shoeshiner

If my veterinary clients feel half as good as I did after visiting the 'Michael Jordan of shoeshines,' I'll be thrilled.

Texts from your veterinary clinic cat

If your clinic cat had a cell phone and opposable thumbs, what would he or she text you?

Learning goodbye: Veterinarians fill a void by focusing on end of life care

Veterinarians dedicating their careers to hospice and euthansia medicine may be pioneering the profession's next specialty—at clients' request.