Marketing 101: Promoting your veterinary practice August 1, 2008 By: Linda Wasche

Be wary of quick-fix marketing strategies. Even the most creative gimmicks often produce few or no results.

The 20 percent solution August 1, 2008 By: Gerald Snyder, VMD

The Pareto Principle is an observation (not a law) that most things in life are not distributed evenly. It could mean any or all of the following:

Marketing 102: Quick marketing strategies August 1, 2008 By: Linda Wasche

Here are 15 marketing tips that will yield results for your veterinary practice.

Case study: Marketing your hospital's name June 9, 2008 By: Linda Wasche

How one veterinary clinic rebranded and changed its name.

Spread the word about your new hospital June 9, 2008 By: Linda Wasche

Get tongues and tails wagging with anticipation long before you open the doors of your new facility.

The color of aggravation? Yellow June 1, 2008 By: Craig Woloshyn, DVM

I'm no longer feeling mellow about the Yellow Pages after its colossal mistake.

It's OK to give it away June 1, 2008 By: Patty Khuly, DVM, MBA

Publicly document all those freebies.

How do I increase traffic to my practice Web site? June 1, 2008 By: Linda Wasche

One tip: Offer giveaways printed with your Web site's address

A 5-step plan for helping shelters and rescue groups May 7, 2008 By: Linda Wasche

Reap the benefits of a well-managed relationship with an animal-welfare group.