August 1, 2008 By:
Linda Wasche
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Be wary of quick-fix marketing strategies. Even the most creative gimmicks often produce few or no results.

August 1, 2008 By:
Gerald Snyder, VMD
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The Pareto Principle is an observation (not a law) that most things in life are not distributed evenly. It could mean any or all of the following:

August 1, 2008 By:
Linda Wasche
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Here are 15 marketing tips that will yield results for your veterinary practice.

June 9, 2008 By:
Linda Wasche
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How one veterinary clinic rebranded and changed its name.

June 9, 2008 By:
Linda Wasche
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Get tongues and tails wagging with anticipation long before you open the doors of your new facility.

June 1, 2008 By:
Craig Woloshyn, DVM
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I'm no longer feeling mellow about the Yellow Pages after its colossal mistake.

June 1, 2008 By:
Patty Khuly, DVM, MBA
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Publicly document all those freebies.

June 1, 2008 By:
Linda Wasche
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One tip: Offer giveaways printed with your Web site's address

May 7, 2008 By:
Linda Wasche
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Reap the benefits of a well-managed relationship with an animal-welfare group.
