Marketing strategies for veterinary practices - Veterinary Economics
CVC 2009
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Source: DVM NEWSMAGAZINE

Arizona hospital puts clients first

November 1, 2009

Ross Lirtzman, DVM, Dipl. ACVS, wanted to make a statement with his new specialty practice in Scottsdale, Ariz. Everything was taken into account to make clients and patients feel relaxed, much like in a modern human doctor's office or hospital.

Source: dvm360

Marketing data and solutions (part 1)

October 27, 2009

Analysis of veterinary market data shows the toughest competitive factors, the most popular marketing strategies, and the move to online marketing solutions.

Source: DVM NEWSMAGAZINE

AAHA readies for consumer advertising push on Animal Planet in 2010

October 25, 2009

Denver -- The American Animal Hospital Association plans to kick off a $1 million, eight-month consumer advertising campaign on Animal Planet in January.

Source: VETERINARY ECONOMICS

Pampered pets: Owners aren't likely to switch brands to save money

October 21, 2009

Market data shows consumer spending on pet products holds steady compared to other key categories.

Source: VETERINARY ECONOMICS

Business360 Podcast No. 1: Regrets and mistakes

October 21, 2009

Three short tips on what NOT to do in client medical records, practice building, and Web site creation.

Source: DVM NEWSMAGAZINE

Banfield chief sees slow recovery for animal-health market

October 1, 2009

John Payne, president and CEO of Banfield, The Pet Hospital, thinks the worst is behind but doesn't foresee a dramatic or fast recovery for the animal-health market. He addressed about 100 leaders in the veterinary medical market at the 2009 Pet Health Care Industry Summit in Portland, Ore.

Source: VETERINARY ECONOMICS

Make Twitter work for your practice

September 1, 2009

How to attract clients in 140 characters or less.

Source: VETERINARY ECONOMICS

Q&A: Help pet owners navigate the Web

September 1, 2009

How can we teach clients to determine what Internet information is reliable?

Source: VETERINARY ECONOMICS

Veterinary advertising regulations: What not to advertise

August 30, 2009

You may think of advertisements as only Yellow Pages ads, billboards, and event sponsorships. But at the session "The regulation of veterinary advertising and promotion," at CVC Kansas City, Douglas Jack LL.B. explained that even verbal statements to clients are considered advertising in the eyes of the law.

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