Don't expect clients to do things the hard way August 1, 2008 By: Jim Kramer, DVM

I think a lot of veterinarians see poor compliance because they ask clients to do things that are all but impossible. For example, say you're treating a dog that has a horrible ear infection, and you would need to manhandle the dog to get an ear drop in. And then you tell the client to give the dog three drops a day at home. The client can't do that.

3 tips for attracting cat owners August 1, 2008 By: Gary Norsworthy, DVM, DABVP (feline)

Capitalize on three things to increase visits by cat owners.

Preventing zoonotic diseases August 1, 2008

To reduce the risk for pets and people, the new thinking should be, "We're all in this together."

4 essential communication habits from Cindy Adams August 1, 2008

Cindy Adams, MSW, PhD, discusses techniques for excellent veterinary communication.

The three Cs of avoiding complaints August 1, 2008

Keep these three things in mind to help stay complaint-free.

Marketing 101: Promoting your veterinary practice August 1, 2008 By: Linda Wasche

Be wary of quick-fix marketing strategies. Even the most creative gimmicks often produce few or no results.

Cats get poorer healthcare than dogs August 1, 2008

Fight that trend and attract cat owners to your practice.

The 20 percent solution August 1, 2008 By: Gerald Snyder, VMD

The Pareto Principle is an observation (not a law) that most things in life are not distributed evenly. It could mean any or all of the following:

Compliance comparisons August 1, 2008

Client compliance does more than affect a pet's health—it directly affects your practice's bottom line. Are you doing all that you can to ensure clients follow your recommendations?