Communicate effectively with your clients to improve service, encourage referrals, head off conflict and establish the kind of s - Veterinary Economics
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Client Education
  • Preventing zoonotic diseases


    To reduce the risk for pets and people, the new thinking should be, "We're all in this together."

    The 20 percent solution


    The Pareto Principle is an observation (not a law) that most things in life are not distributed evenly. It could mean any or all of the following:

    The new ice age


    Veterinarians often are called upon to help their clients sort out all of the commercial choices available when equine products are being purchased. Equine nutritional products (primarily feeds), vitamin, mineral and other performance supplements and joint-protection products tend to be the three areas where client confusion abounds and veterinary clarification is sought.

    Talking to clients about preanesthetic testing



    When clients ask if it's necessary, I explain that while we hope that test results will be normal, these tests can help us identify potentially serious conditions.

    How to ease cat pain. Bonus: It pays.


    Help cat owners provide a pain-free existence for their feline friends.

    Talking teeth with timid clients


    What you can do to get clients on board with your dental recommendations.

    Worm your way into wellness visits


    Biannual deworming protects patients and encourages regular wellness visits.

    Feline heartworm Q&A



    A form to answer clients' most common questions about the disease.

    Add feline heartworms to your priority list


    Heartworms can sneak up on cats—and you. Prepare yourself, then use a handout to start talking prevention with clients.

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