John Lofflin, Special Assignments EditorSpecial Assignments Editor
Special Assignments Editor John Lofflin is a freelance writer based in Kansas City, Mo. |
Delving into clients' minds
April 1, 2008 By: John Lofflin, Special Assignments Editor
Studies show the number of visits pet owners make to their veterinarian is declining. |
Dr. Jack Stephens
June 1, 2007 By: John Lofflin, Special Assignments Editor
After 25 years in the U.S. market, this leader talks about the potential for pet insurance. |
Shawn McVey
May 1, 2007 By: John Lofflin, Special Assignments Editor
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Shawn McVey
Experience running large referral practices, and a background in social work give this leader insights into the changes specialty care brings. |
Dr. Scott Campbell
April 1, 2007 By: John Lofflin, Special Assignments Editor
How the CEO of Banfield has rewritten the rules of veterinary practice. ... Part 1 in The Change-Makers Series |
Life, love, loss
December 1, 2006 By: John Lofflin, Special Assignments Editor
Saying goodbye is never easy. And you face this undeniable fact of life every day. The upside: You're in a position to ease your clients through the grieving process and help them celebrate the pets they love. |
Changes on the horizon
June 1, 2006 By: John Lofflin, Special Assignments Editor
In the next five years, you'll see bigger practices, more referral and specialty hospitals, more women in practice, and better-integrated technologies. And all these changes will influence your work. |
The winds of change
September 1, 2005 By: John Lofflin, Special Assignments Editor
For the 30 years I've been a veterinarian, I've heard we don't have too few doctors; we have too many veterinary hospitals," says Dr. Dennis Cloud, owner of Cloud Veterinary Center in St. Louis, Mo., and a Veterinary Economics Editorial Advisory Board member. While dramatic change is never an overnight event, the winds are blowing; Dr. Cloud's sentiments echo those of many in the veterinary profession, spurring the question: What practice models will define the future of the profession? |
Aging with grace
May 1, 2005 By: John Lofflin, Special Assignments Editor
By 2010, almost 40 million Americans will be 65 years old or older. Are you prepared to meet the needs of these clients? |
Who's responsible for drumming up business?
April 1, 2004 By: John Lofflin, Special Assignments Editor
The conflict over who should develop an associate's client base runs deep. To find a solution, you'll need to discuss the issues openly, clarify your expectations, and find the middle ground. |
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