Articles by John Lofflin, Special Assignments Editor - Veterinary Economics
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Articles by John Lofflin, Special Assignments Editor

John Lofflin, Special Assignments Editor

Special Assignments Editor

Special Assignments Editor John Lofflin is a freelance writer based in Kansas City, Mo.

Articles
Delving into clients' minds
April 1, 2008

Studies show the number of visits pet owners make to their veterinarian is declining.

Dr. Jack Stephens
June 1, 2007

After 25 years in the U.S. market, this leader talks about the potential for pet insurance.

Shawn McVey
May 1, 2007

Experience running large referral practices, and a background in social work give this leader insights into the changes specialty care brings.

Dr. Scott Campbell
April 1, 2007

How the CEO of Banfield has rewritten the rules of veterinary practice. ... Part 1 in The Change-Makers Series

Life, love, loss
December 1, 2006

Saying goodbye is never easy. And you face this undeniable fact of life every day. The upside: You're in a position to ease your clients through the grieving process and help them celebrate the pets they love.

Changes on the horizon
June 1, 2006

In the next five years, you'll see bigger practices, more referral and specialty hospitals, more women in practice, and better-integrated technologies. And all these changes will influence your work.

The winds of change
September 1, 2005

For the 30 years I've been a veterinarian, I've heard we don't have too few doctors; we have too many veterinary hospitals," says Dr. Dennis Cloud, owner of Cloud Veterinary Center in St. Louis, Mo., and a Veterinary Economics Editorial Advisory Board member. While dramatic change is never an overnight event, the winds are blowing; Dr. Cloud's sentiments echo those of many in the veterinary profession, spurring the question: What practice models will define the future of the profession?

Aging with grace
May 1, 2005

By 2010, almost 40 million Americans will be 65 years old or older. Are you prepared to meet the needs of these clients?

Who's responsible for drumming up business?
April 1, 2004

The conflict over who should develop an associate's client base runs deep. To find a solution, you'll need to discuss the issues openly, clarify your expectations, and find the middle ground.

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