My practice's Web site isn't showing up on Internet search engines. Why?

Here are 15 marketing tips that will yield results for your veterinary practice.

Be wary of quick-fix marketing strategies. Even the most creative gimmicks often produce few or no results.

Boarding and grooming can be a great opportunity.

One tip: Offer giveaways printed with your Web site's address

Reap the benefits of a well-managed relationship with an animal-welfare group.

To get the most from your practice's Web site, think of it not just as an electronic brochure, but as a living, breathing marketing tool, says Linda Wasche, president of LW Marketworks Inc., in Bloomfield Hills, Mich. A well-run Web site is a cost-effective and powerful tool for building interest in your practice and creating a sense of community among your clients. Once current and prospective clients have found you online, give them reason to visit—and revisit. Here's how.

How do I build an effective Web site for my practice?

Q. How can I get the most out of my practice's open house?