Articles by Mark Opperman, CVPM

Mark Opperman, CVPM

Veterinary Economics Hospital Management Editor Mark Opperman, CVPM, is a certified veterinary practice manager and owner of VMC Inc., a veterinary consulting firm based in Evergreen Colo. Through his firm, he has consulted with more than 800 veterinary hospitals throughout North America, providing assistance in associate hiring, partnership formation, exit strategies, employee issues, profitability, efficiency, and more. He has lectured worldwide at meetings such as the CVC shows, the North American Veterinary Conference, the World Small Animal Veterinary Conference, the Denmark Annual Congress, and the London Veterinary Forum. Opperman founded the Veterinary Hospital Managers Association and served as president until 1993. Through his VMC School of Veterinary Practice Management, he has trained more than 250 practice managers.

Articles

5 essentials for your practice Web site
February 1, 2010
By: Mark Opperman, CVPM

If you nail these five essentials on our Web site, you'll be miles ahead of many other practices in your area.

Watch out for employee rating sites
February 1, 2010
By: Mark Opperman, CVPM

Take steps if disgruntled team members vent online.

A tale of two values
January 1, 2010
By: Mark Opperman, CVPM

Worried about your prices? Be more worried about the perception of value you're presenting to clients.

Service calls: 5 strategies to inspect and improve customer service
December 1, 2009
By: Mark Opperman, CVPM

Inspect your customer service and then fix it with these 5 strategies to build yourself a strong foundation of clients.

Good fees, bad fees
November 1, 2009
By: Mark Opperman, CVPM

Avoid invoices that aggravate clients. Consider these modified service codes.

Unearth your veterinary practice's financial problems
October 1, 2009
By: Mark Opperman, CVPM

Buried beneath that pile of paperwork may lie a more profitable practice. Here's how to uncover it.

6 ways to find perfect "10" employees
September 1, 2009
By: Mark Opperman, CVPM

Trust me—you have "10" employees in your town, no matter how small it is.

Sharpen up your team with employee upscaling
September 1, 2009
By: Mark Opperman, CVPM

How to replace underachieving team members with overachievers.

Video: How to make team members feel respected
August 21, 2009
By: Mark Opperman, CVPM

A common complaint among veterinary team members is lack of respect in the workplace. Mark Opperman, CVPM, offers advice on how to properly communicate staff appreciation.