Concerned about the price tag attached to your services? You should be worrying about the perception of value you're presenting to clients.
Jan 1, 2010
By:
Mark Opperman, CVPM
Worried about your prices? Be more worried about the perception of value you're presenting to clients.
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Inspect your customer service and then fix it with these 5 strategies to build yourself a strong foundation of clients.
Dec 1, 2009
By:
Mark Opperman, CVPM
Inspect your customer service and then fix it with these 5 strategies to build yourself a strong foundation of clients.
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Not all fees are created equal—as any client will tell you. To avoid invoices that aggravate, take a look at the service codes below to see which charges you should keep, toss, or modify.
Nov 1, 2009
By:
Mark Opperman, CVPM
Avoid invoices that aggravate clients. Consider these modified service codes.
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Buried beneath that pile of paperwork may lie a more profitable practice. Here's how to uncover it.
Oct 1, 2009
By:
Mark Opperman, CVPM
Buried beneath that pile of paperwork may lie a more profitable practice. Here's how to uncover it.
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Sep 1, 2009
By:
Mark Opperman, CVPM
Trust me—you have "10" employees in your town, no matter how small it is.
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You need more pointed hiring and firing. This job market is the right time to let your dull underperformers go and hire sharp overachievers in their place.
Sep 1, 2009
By:
Mark Opperman, CVPM
How to replace underachieving team members with overachievers.
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A common complaint among veterinary team members is lack of respect in the workplace. Mark Opperman, CVPM, offers advice on how to properly communicate staff appreciation.
Aug 21, 2009
By:
Mark Opperman, CVPM
A common complaint among veterinary team members is lack of respect in the workplace. Mark Opperman, CVPM, offers advice on how to properly communicate staff appreciation.
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The government will start enforcing its identity theft prevention program Nov. 1, 2009. Use this guide to protect your clients—and stay in the clear with the FTC.
Jul 1, 2009
By:
Mark Opperman, CVPM
Use this guide to protect your clients—and stay in the clear with the FTC after Nov. 1, 2009.
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They may smile and nod while visiting your practice, but what really goes on in your clients' minds? Find out with client questionnaires, Internet ratings, and mystery shoppers.
Jun 1, 2009
By:
Mark Opperman, CVPM
They may smile and nod while visiting your practice, but what really goes on in your clients' minds? Find out with client questionnaires, Internet ratings, and mystery shoppers.
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