Summit VetPharm announced that it caught the first veterinarian selling Vectra 3D flea and tick product outside veterinary channels. A California doctor had Vectra 3D for sale on a consumer Web site for pet owners.
Within six hours of legal notification, the product was no longer for sale, according to a spokesperson. VetPharm's president and CEO, Julia Stephanus, attributed the success to the company's Bloodhound track-and-trace technology.
"It allowed us to pursue immediate action against this individual, who appears to have willfully violated our signed anti-diversion contract," Stephanus says.