It's time to get with the program and help pudgy pets shed those extra pounds. Purina PetCare has launched the 2009 OM Weight-Loss Challenge to do just that. Between now and Nov. 30, overweight pets who lose at least 5 percent of their starting weight help their veterinary clinics qualify to earn prizes.
Before beginning the program, veterinary teams give participating pets a thorough health assessment and make diet and activity recommendations. Clients receive pet weight-loss tips and are encouraged to return to the clinic with their pets at 30-, 60-, and 90-day intervals to measure the pet's progress and monitor its health. Last year's winner, Allie, a miniature pinscher tipped the scales at 19 pounds—nearly twice her ideal body weight. While participating in the Weight-Loss Challenge she shed nearly 9 pounds, and her owner says, she's a totally transformed dog that now runs and jumps with renewed energy. For more about the challenge, click here.