This month, we take a look at new set of problems with new theoretical practice owners Drs. Bob Barker and Helen Nay. Both
are in their mid-40s and have co-owned Meadowbrook Animal Hospital and Equine Medicine Center since 2005. Dr. Barker originally
purchased the practice from a retiring solo veterinary practitioner in 2001. At that time, practice revenue came almost exclusively
from equine and dairy cow patients. Small animal medicine was just an adjunct service provided for the convenience of the
large animal clients.
Dr. Barker, concerned about the viability of remaining solely a large animal practice, built a freestanding clinic in 2002
and began marketing small animal services to the community. This side of the business immediately flourished, and in 2003
he hired Dr. Nay as a full-time small animal associate. They became equal partners in 2005.
In 2011, 65 percent of the practice's gross income came from small animal medicine, and in 2012 this grew to 70 percent. Due
to a recent back injury, Dr. Barker needs to take a break from large animal work, and now they're trying to figure out how
to proceed. Options include a) hiring a large animal associate, b) selling the large animal portion of the business or c)
shutting down the large animal segment. While they would like to continue to support the local equine and dairy clients, they
don't know if it's realistic.
In order to better evaluate their options, Drs. Barker and Nay know they need to better understand the financial aspects of
both sides of the practice—it's not enough to just know the gross revenue from each. Unfortunately, they have always combined
expenses and calculated profits for the practice as a whole, so this is going to be trickier than they thought.
Since the doctors just received their 2012 income statement, they decide to separate the revenue and expense categories on
their profit-and-loss statement between the equine, companion animal and dairy cow components. (For tips on how to do this
and a sample spreadsheet, see http://dvm360.com/profitloss.) Then they'll use the NCVEI/VetPartners Profitability Estimator (http://ncvei.org/) to calculate the profitability of each segment and decide what changes need to be made in the practice.
Next month, we'll tackle marketing initiatives in a cat-only veterinary clinic.
Dr. Karen Felsted, CPA, MS, CVPM, is the president of Felsted Veterinary Consulting. Jessica Goodman Lee, CVPM, joined Brakke
Consulting in 2011.