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Video: Speak in client terms
Clients can get bogged down in technical mumbo jumbo
Aug 19, 2010
VETERINARY ECONOMICS

Do you see clients at your veterinary practice with a glazed-over expression on their faces? There may be a reason for that. Dr. Carin Smith says it’s important to speak to clients in clear terms about how your clinic’s equipment and expertise relate directly to their pets.

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Source: VETERINARY ECONOMICS, 8/19/2010
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