Get real about your ideal clients, team members, and practice philosophy.
Starting a practice from scratch is exciting—and daunting. The only person to do the thinking for you is you. Start with these
questions to focus your practice dreams:
> What type of client (high-end, low-end) are you trying to attract?
> Where in the region do you expect your clients to come from?
> What services will you offer?
> What will your hours be?
> How much do you need to make in salary?
> How many team members do you need to practice quality medicine?
> What benefits will you offer your team?
Tom McFerson, CPA, ABV, is a partner with Gatto McFerson CPAs in Santa Monica, Calif. Send questions or comments to firstname.lastname@example.org