In this nine-part video series from Dr. Karen Felsted, CEO of the National Commission on Veterinary Economic Issues, you’ll learn about the issues contributing to the decline in veterinary visits. How can we reverse this disturbing trend?
Price is always an issue for clients, and in Chapter 7 Dr. Felsted describes strategies you can use to help manage your pricing structure and communicate value to clients. She answers these questions:
How should I formulate my pricing strategy?
How can I communicate the value of services to clients?