In this nine-part video series from Dr. Karen Felsted, CEO of the National Commission on Veterinary Economic Issues, you’ll learn about the issues contributing to the decline in veterinary visits. How can we reverse this disturbing trend?

Price is always an issue for clients, and in Chapter 7 Dr. Felsted describes strategies you can use to help manage your pricing structure and communicate value to clients. She answers these questions:

• How should I formulate my pricing strategy?
• How can I communicate the value of services to clients?
• How do clients judge value?

< Back: Communicate a need for exams | Next: "Friend" the cats >

View the entire video series:
Chapter 1: Overview
Chapter 2: About the Veterinary Care Usage Study
Chapter 3: Results of the Veterinary Care Usage Study
Chapter 4: Why are visits declining, and what can I do about it?
Chapter 5: Solution #1 to increase visits—Track metrics monthly
Chapter 6: Solution #2 to increase visits—Communicate a need for exams
Chapter 7: Solution #3 to increase visits—Avoid sticker shock
Chapter 8: Solution #4 to increase visits—"Friend" the cats
Chapter 9: Solution #5 to increase visits—Simplify scheduling