Marketing mania: Attract the clients you want

Marketing mania: Attract the clients you want - Veterinary Economics

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Marketing mania: Attract the clients you want

Without a marketing plan, your practice is missing opportunities to attract new clients and retain current ones. Here's a look at how practices across the country are building their brand.

Aug 1, 2009
VETERINARY ECONOMICS

A closer look (STOCKBYTE/GETTY IMAGES)

Let's face it: For many clients, one veterinary practice is the same as the next. When their pets need medical care, they do a quick Internet search or flip through the phone book to find a practitioner. Often, they're looking for a reason to choose a particular practice. It's your responsibility to make sure they choose yours. That's where a marketing plan comes in. Yellow pages ads and practice Web sites are the most popular marketing methods practices use, according to the ones we surveyed. But these practices also report that a client referral reward program is the best way to attract new clients.

The inside scoop

Providing high-quality medicine should be your number one priority. But if you don't know how to market, clients won't come to you. And as a result, you won't be able to provide much-needed care to their pets. So are you reaching out to clients, or are you simply hoping they'll come to you?