Website and e-mail tips: Marketing your veterinary practice in the digital age
At CVC Kansas City this week, Dr. Dave Nicol, author of the e-book The Yellow Pages Are Dead: Marketing Your Veterinary Practice in the Digital Age, presented to an eager crowd some website and e-mail strategies to help you market your veterinary practice. Here are his top tips.
Ever wonder how certain websites rank #1 on Google?
He also recommends you check into purchasing the most basic Yellow Pages advertisement because it links up to Google Business listings, which will help bring you to the top of the search results.
Not sure what keywords are best for your site?
Are you too intimidated to start a blog?
And he stresses that it's essential to hae your own domain name so that you get the search engine credit for the new content you're posting (e.g., myvet.com instead of blogspot.com/myvet).
Need guidance on client e-mail newsletters?
Dr. Nicol does not recommend using Outlook, Gmail, or your other standard e-mail program because that program won't manage your opt-outs. Instead, try a service like MailChimp (www.mailchimp.com), which is free if your list is fewer than 6,000 names and is low-cost for larger lists.
And Dr. Nicol finds the best time to e-mail clients is at 6 a.m. on Saturday mornings because you're likely to catch them at home but before they get too busy with their weekend activities. Of course, you can create and schedule your e-mail newsletter ahead of time—there's no need to set your alarm early to click a "Send" button at that time.
Do you receive handwritten thank you notes from clients?
Want to learn more?
Click here to register for CVC San Diego.