How'd we get that cool cover shot? - Veterinary Economics
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How'd we get that cool cover shot?

VETERINARY ECONOMICS

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Photographer Mark McDonald's photo studio in Kansas City, Mo., is stocked with high-tech equipment to create the perfect shot. He rolled down a blue background and strategically clipped a piece of white foam board to a stand to get just the right lighting effect.

Our cover model, Nick Dupont, is an associate editor in Veterinary Economics' Custom Communications department. Dupont gave us some great expressions. We considered using this crazed shot for the cover but decided the emotion didn't correctly portray the story's message.

No photo shoot is complete without outtakes. Who can resist striking a Superman pose when you're decked out in Clark Kent clothes?

The faux pockets in the lab coat gave us another opportunity to have some fun. After this shot, we decided we were getting too far off track. So we closed up shop and the whole Veterinary Economics staff took our cover model out for lunch at a local Mexican restaurant.

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Source: VETERINARY ECONOMICS,
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