How do your fees stack up?
In compiling a list of qualities pet owners should look for in a veterinarian, consumer advocate group Consumers’ Checkbook surveyed veterinary practices in the Bay Area to find average costs for a few routine procedures.
If you haven’t had the time to conduct anonymous price surveys of competitors, compare your fees to these and see how much variation there is in this urban community.
Spaying of a 6 1/2-month-old cat
Removal of a cat’s front claws
Spaying of a 7-month-old, 25-pound dog
Lab analysis of a dog’s stool
Neutering of a 6-month-old, 30-pound dog
Teeth cleaning of a 5-year-old, 65-pound dog
Whether you raise your prices, lower them, or keep them steady, remember that clients are paying attention—and likely not just to your prices, but also to your competitors’. Keep your clients happy with fair pricing.