Kristi Reimer
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As I write this, my colleagues are frantically filling out their NCAA tournament brackets with their predictions on who will
be college basketball's glorious heroes for the next year. My bracket lies neglected, only partially filled out (with the
Kansas Jayhawks winning the championship, of course), because—deep breath—there is a magazine to send to the printer. This
magazine. Today.
While not quite as exciting as a buzzer-beating three-pointer to win a tournament game, sending a magazine to press also has
its fair share of drama and excitement. Especially this time, at least for me, since there's no name above mine on the masthead
of this illustrious publication. Because of that, I've had an extra portion of nervous energy these last couple of weeks.
I'm a little more hoarse than I normally would be during NCAA tournament time because I've turned to fan-hood as an outlet
for my extra edginess.
But it looks like everything has come together incredibly well. I'm terribly excited about this issue—and all the future issues
of Veterinary Economics that this editorial and design team will produce.
You want depth? We've got it. Every editor on this team is a seasoned pro, bringing a variety of experiences and skills to
the table to create a mix of ideas and strategies for your practice that's the best you could possibly hope for. (Just check
out Senior Editor Brendan Howard's article on the recession threat "The R word" and you'll see what I mean.) How about conditioning? We've developed the strength and endurance to go the distance, not falling apart when it counts (like
during our first deadline as a newly formed team—thank goodness).
According to Yahoo! Sports, last year American businesses lost an estimated $1.2 billion in worker productivity during March
Madness. I would say that for us it's had the opposite effect. Because all of us (bar one—maybe two) want the same team to
win the tournament, it's caused us to draw together. Somehow, pulling for the same basketball team helps us unite in other
ways, too.
I hope your team does well this year. But, more than that, I hope you'll tell us about your concerns, your challenges, your
victories, your shining moments, and give us a chance to share your story with your colleagues. That, after all, is what we
are all about. Gathering the best ideas from the profession and presenting them to other doctors and practice managers—to
the benefit of everyone, and especially to the benefit of pets.
Kristi Reimer, Editor
ve@advanstar.com
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