I check in with my team frequently to make sure they're doing follow-up phone calls. They are crucial in today's practice
environment and a perfect opportunity to open the lines of communication.
When clients leave the clinic, they are often overwhelmed with information, noise and invoices. Use the phone call to see
if they have any questions, and fire off some of your own.
Show you care
Follow-up calls are critical to veterinary practice success and client experience. They show you care about clients—not just
that $300 invoice. They show your commitment to care.
Follow-up calls teach doctors and team members what is and isn't working. For example, if I send a patient home on tramadol
for pain medication and the pet is extremely sleepy, I learn that maybe a lower starting dose is needed. Or I send a pet home
on prednisone and the patient has a urinary accident, I need to look at the dosage.
Perfect your own follow-up call program at your practice and win the respect of clients.
Veterinary Economics Editorial Advisory Board Member Dr. Jeff Rothstein, MBA, is president of the Progressive Pet Animal Hospitals and Management
Group in Michigan.