 A doggie daycare birthday party includes dog-friendly treats, hats, and balloons. (Photo courtesy of Dr. Jeff Rothstein.)
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Roadside Veterinary Clinic in Highland, Mich., takes boarding to the next level by offering doggie daycare services. Certain
days of the week are designated Labrador and retriever day or small breed day so that the dogs can mingle and play in the
yard without incident. The dogs divide their time between the basement playroom—decked out with a wall mural, a TV, and plenty
of toys and treats—and the backyard where they can roll in the grass or play fetch with the on-staff trainer who spends the
whole day with the "campers."
The popular service gives the clinic a leg up on its nearby competition. New clients tell team members that they quit taking
their pets to the practice up the road because they want to take advantage of the daycare services. Turns out these clients
have turned into medical clients, too.