Everyone is capable of multitasknig, but equine practitioners take the gold medal: driving the truck to the next appointment,
talking on the cell phone, writing invoices, and keeping up with new technology. But at what expense? And how can you manage
all those jobs and still focus on providing high-quality medicine?
Here they come to save the day
Whether that new person helps you with billing, putting away heavy equipment, or holding a horse, delegating more will let
you focus on practicing medicine. "Without help, I would only spend about a quarter of my day practicing medicine," says Dr.
Katie Garrett, associate veterinarian at Rood and Riddle Equine Hospital in Lexington, Ky. "And there are other people who
are better at handling billing and paperwork than I am."
Of course, your staffing needs are different than those of a companion animal practice, especially if you don't maintain a
home base. But it still doesn't make sense to try and do it all. Here's a look at the benefits of getting some helping hands.
More time—more money
Your top concern is probably that you can't afford any help at all. Stop worrying. You can afford it. Because if you have
help, you'll accomplish more. "If you can see one more client a day, generate more complete invoices, and receive payment
at time of service—all benefits of having support—you'll see an increase in gross revenue," says Dr. Jim Guenther, CVPM, MBA,
consultant for Brakke Consulting Inc. in Asheville, N.C.
"Assistants and technicians pay for themselves by giving you more time and helping you generate more revenue," he says. But
you must be willing to give up some control. "Veterinarians, by nature, are control freaks," says Dr. Guenther. "If you aren't
willing to give up a little bit of control, this setup won't work out."
Dr. Miles Hildebrand, owner of Stoney Creek Equine Veterinary Services in Berville, Mich., had an associate who convinced
him they needed help. "I didn't understand the long-term benefits at first, and I worried about the cost," he says. "But now
that we have assistants, we get an extra call in per day. They cover their salaries without difficulty, and they make my life
Dr. Hildebrand says he views his assistants and technicians as profit centers rather than expenses. "They generate income
and build great rapport with clients," he says.
Dr. Kathleen Anderson, owner of Equine Veterinary Care in Elkton, Md., hired an assistant during her second year in practice.
And for her, money was never an issue. "It became obvious that the value of what we could accomplish together outweighed the
cost to the practice," says Dr. Anderson. "It's far less expensive for me to hire someone to dispense medication, write up
paperwork like lab forms or track down information than it is for me to do it all myself. I should be producing revenue."
Help mastering technology
Here's a benefit that's easy to overlook: New technology can take a considerable amount of time to master. But with help,
you can adopt time-saving technologies earlier and learn to work more efficiently. "All this new technology has a steep learning
curve," says Dr. Anderson. "My technician works through the process, irons out the kinks, and then teaches the rest of us
to use it."
Dr. Anderson hopes to add wireless laptop computers to all of her trucks in the future, allowing immediate access to medical
records and billing histories. "This step will make technicians even more valuable for us, because they can run to the truck,
check the computer, and then communicate information back to the veterinarian."