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The traits of an underearner
> Don't adjust fees on a regular schedule and have no idea whether their fees are really covering their costs. (Does "I'm just going to increase my fees by 8 percent across the board" sound familiar?) > Don't market their practices. > Don't attempt something unless they're absolutely positive it will work. (In business management—unlike clinical skills—competence does not equal flawless performance. Running a business is all about taking risks.) > Are codependent, constantly putting the needs of others ahead of their own. > Live in financial chaos and are often financially stressed. > Have inadequate record-keeping systems or don't understand the systems they have. > Are vague about their financial situation—they don't know how much they have, how much they earn, how much they owe, or how much they need. > Cannot articulate what financial success would look like to them. > Incur late fees or other financial penalties. > Live month to month, are unable to pre-plan financial expenditures or income, and have little or no savings. > Are confused by the concepts of net and gross. Your practice may gross $1 million, but that doesn't mean you have $1 million in the bank—in fact, it doesn't mean you have anything in the bank. > Have an unsteady work rhythm. An underearner may work in damaging cycles of energy and exhaustion. > Know that things must change but feel powerless to make it happen. Underearners tend to blame others for their circumstances—for example, making comments such as "If I raise my fees I'll lose clients" or "There's no growth potential in this area unless I take clients from another practice." > Depend on a future rescue. Underearners believe they'll be bailed out of their financial condition by some future event such as a lottery win, an inheritance, a spouse's income, or retirement.
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