Food for thought: Client objections to therapeutic diets - Veterinary Economics
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Food for thought: Client objections to therapeutic diets
There's no question that therapeutic diets benefit your patients, but they aren't cheap—and many clients are balking at the price.

VETERINARY ECONOMICS

In this economy, when you recommend a therapeutic diet to a client, you've got to be ready to justify the added expense to the cash-strapped pet owner on the other side of the exam table by detailing the ways a special diet will help their pet. Our survey found that many veterinarians are facing more pushback in the recent past when they recommend therapeutic diets for non-life-threatening conditions.

The good news? When it comes to diets that help manage life-threatening conditions, most pet owners don’t hesitate to comply.

Data source: 2010 Veterinary Economics State of the Industry Study

The complete package:
Are clients resistant to purchasing therapeutic diets for non-life-threatening conditions, such as arthritis?
What are clients' objections to purchasing therapeutic diets for non-life-threatening conditions?
Are clients resistant to purchasing therapeutic diets for life-threatening conditions, such as renal failure?
What are clients' objections to purchasing therapeutic diets for life-threatening conditions?
What do you think about the price of most therapeutic diets?
The cost of wellness care

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Source: VETERINARY ECONOMICS,
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