Dog vs. cat: Which owners are more brand-loyal? - Veterinary Economics
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Dog vs. cat: Which owners are more brand-loyal?

VETERINARY ECONOMICS

When it comes to cats and dogs, canine owners are more likely to switch brands to save a buck. They are also more likely to reduce veterinary visits. These findings suggest that while both owners are devoted to their pets, dog owners are more likely to switch brands based on price due to the fact that dogs are more expensive to maintain than cats. With the knowledge, brands should put extra effort into minimizing customer attrition among dog owners, and practices should place more attention on getting dog owners to comply with veterinary visits.

More from this study:
Pet owners are brand loyal
Value overrides costs
Number of client visits sagging
Veterinarians are the indispensible link

 

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Source: VETERINARY ECONOMICS,
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