Illustration by Marci Roth
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In a perfect world, clients would follow every recommendation you make. And why shouldn't they? You're the expert, after
all, and you know what's best for your patients. But sometimes, when they're faced with information overload and too many
options, clients don't follow your advice. Or maybe they're confused. If you and your practice team don't communicate a consistent
message—if clients are hearing different things from the doctor, technician, and receptionist—they won't act on your recommendations.
How does that benefit your patients?
Percentage of clients who purchase therapeutic diet when it's recommended.
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Here is compliance data from practices that participated in Benchmarks 2008: A Study of Well-Managed Practices, conducted
by Veterinary Economics and Wutchiett Tumblin and Associates. See how your clinic stacks up to Well-Managed Practices and our own Veterinary Economics survey respondents. Does your practice have some room for improvement?
Percentage of clients who continue therapeutic diet after initial purchase.
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Tracking compliance using software.
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Compliance with vaccination standards.
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Compliance with heartworm testing standards.
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Compliance with senior wellness standards.
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