No matter what strategies you use, the key is to track response. You need to know what works, so you can focus your resources wisely.

More in this package:
Practices lead with Yellow Pages
But what really works?
Do you have a plan? It turns out, most don't
Practitioners identify the biggest competitive issues
Growth in the number of practices nearby
What distiguishes you?
Now, welcome to the Web world
How practices tackle sites
Monitoring results