Not surprisingly, 72 percent of practices have a Web site, according to the 2009 Veterinary Economics State of the Industry Study. Of those practices, only 22 percent let clients schedule appointments online. And 31 percent give clients an option to purchase products from their site.

More in this package:
Practices lead with Yellow Pages
But what really works?
Do you have a plan? It turns out, most don't
Practitioners identify the biggest competitive issues
Growth in the number of practices nearby
What distiguishes you?
Now, welcome to the Web world
How practices tackle sites
Monitoring results