Let's face it: For many clients, one veterinary practice is the same as the next. When their pets need medical care, they do a quick Internet search or flip through the phone book to find a practitioner. Often, they're looking for a reason to choose a particular practice.
It's your responsibility to make sure they choose yours. That's where a marketing plan comes in. Yellow pages ads and practice Web sites are the most popular marketing methods practices use. But the practices Veterinary Economics surveyed also report that a client referral reward program is the best way to attract new clients.
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