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    <description>Clients will be impressed when you take the time to put pen to paper.</description>

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    <description>Most veterinary clients expect a brief wait. But keep them waiting too long and you risk losing their
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    <title>Case Study: How I bond clients to my practice</title>

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    <description>I want my clients to be personally invested in my practice. Here's what I do to better communicate my
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    <title>Health coverage goes to the dogs</title>

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    <description>Cats represent only 10 percent of insured pets in America.</description>

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    <title>National Breast Cancer Awareness Month is for pets too</title>

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    <description>Spread the word to educate clients on the deadly disease.</description>

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    <title>Dr. Kevin Fitzgerald: What happens when you assume</title>

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    <title>Come in your clinic's front door to see if you're impressing clients</title>

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    <description>Is your practice's face screaming: &amp;#34;Do not enter!&amp;#34; to clients walking in? How would
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    <title>Brave new practice: Two doctors develop new clinic model</title>

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    <description>Colleagues join forces in effort to help stop economic euthanasias.</description>

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    <title>Affordability vs. excellence: Do veterinarians have to choose?</title>

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    <description>This practice fills clients in on their pets' dental health. See how doctors boosted
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    <title>How to avoid potential pantry pitfalls</title>

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    <description>When opening a pet food bank, watch out for these challenges.</description>

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    <title>Dental health client letter</title>

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    <description>This form can teach clients about the importance of pet dental care&amp;amp;mdash;and keep them coming
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    <title>Extend hours to keep clients happy and patients healthy</title>

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    <description>Extend hours to keep clients happy and patients healthy.</description>

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    <title>Clients' No. 1 complaint</title>

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    <description>What's the best way to minimize the cash clash?</description>

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    <description>Pushy team members can scare clients away with heavy-handed phone tactics.</description>

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    <title>Client handout: Pet wellness report card</title>

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    <description>Your clients might request additional services after viewing a handout like this.</description>

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    <title>Real clients reveal why they love their veterinary practices</title>

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    <description>Real clients share what keeps them going back to their practices.</description>

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    <title>Client relations secret from Marty Becker at CVC in Kansas City</title>

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    <description>What you say in the first 10 seconds can make or break a client bond.</description>

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    <description>Take a personal approach with your veterinary practice's client reminders and increase practice
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    <title>Dr. Kevin Fitzgerald: Be a better you</title>

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    <description>In the veterinary world, integrity is everything.</description>

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    <description>You could earn $50 if we publish your tip in an upcoming issue of Veterinary Economics.</description>

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    <title>Dog owners want more caring from veterinarians</title>

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    <description>Communication and empathy skills score big with clients.</description>

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    <title>Look at the pros and cons of different client payment methods</title>

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    <description>Holding a check, discounting services, letting clients work off bills, and more</description>

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    <title>Veterinarians offer alternative payment methods to cash-strapped clients</title>

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    <description>Some of your clients are struggling financially. Here's what you should and shouldn't be doing to help
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    <title>Twitter can make&amp;amp;mdash;or break&amp;amp;mdash;your reputation</title>

    <link>
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    <description>Proactive use of online social networks preserves your practice's standing with clients.</description>

    <dc:date>2009-07-13T04:00:00Z</dc:date>

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  <item
  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Mystery-shopper-form/ArticleStandard/Article/detail/608558?contextCategoryId=45470&amp;ref=25">

    <title>Mystery shopper form</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Mystery-shopper-form/ArticleStandard/Article/detail/608558?contextCategoryId=45470&amp;ref=25</link>

    <description>Use this mystery shopper form to get critical feedback about your service.</description>

    <dc:date>2009-07-02T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Inactive-client-letter/ArticleStandard/Article/detail/608573?contextCategoryId=45470&amp;ref=25">

    <title>Inactive client letter</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Inactive-client-letter/ArticleStandard/Article/detail/608573?contextCategoryId=45470&amp;ref=25</link>

    <description>Use this letter to uncover the reason a client stopped visiting your practice.</description>

    <dc:date>2009-07-02T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/firstline/272009/608573null</EMSArticle:flashImageUrl>

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    <title>Show us cat owners a little love</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Show-us-cat-owners-a-little-love/ArticleStandard/Article/detail/608938?contextCategoryId=45470&amp;ref=25</link>

    <description>My cat's a pain, but she requires your care&amp;amp;mdash;and kindness.</description>

    <dc:date>2009-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Encourage dental compliance with a goody basket</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Encourage-dental-compliance-with-a-goody-basket/ArticleStandard/Article/detail/608927?contextCategoryId=45470&amp;ref=25</link>

    <description>This veterinary practice increased compliance by giving clients a choice.</description>

    <dc:date>2009-07-01T04:00:00Z</dc:date>

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    <title>The forgotten feline: Grow your veterinary practice by attracting cat owners</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/The-forgotten-feline-Grow-your-veterinary-practice/ArticleStandard/Article/detail/608934?contextCategoryId=45470&amp;ref=25</link>

    <description>Are the cats in your veterinary practice crying out for attention? Here's how you can help to meet
    their healthcare needs, attract the best cat-owning clients, and grow your practice. Everybody wins.</description>

    <dc:date>2009-07-01T04:00:00Z</dc:date>

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    <title>Are you giving your best to your best clients?</title>

    <link>
    http://veterinarynews.dvm360.com/dvm/Veterinary+business/Are-you-giving-your-best-to-your-best-clients/ArticleStandard/Article/detail/613835?contextCategoryId=45470&amp;ref=25</link>

    <description>Tough talk is the basis of my column. And it's especially needed as our struggling economy flops
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    <dc:date>2009-07-01T04:00:00Z</dc:date>

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    <title>Survey says: Make sure clients are satisfied</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Survey-says-Make-sure-clients-are-satisfied/ArticleStandard/Article/detail/608937?contextCategoryId=45470&amp;ref=25</link>

    <description>A new era in the medical profession is here. Is your veterinary practice ready for it?</description>

    <dc:date>2009-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Free-medical-care-for-epileptic-dogs/ArticleStandard/Article/detail/605569?contextCategoryId=45470&amp;ref=25">

    <title>Free medical care for epileptic dogs</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Free-medical-care-for-epileptic-dogs/ArticleStandard/Article/detail/605569?contextCategoryId=45470&amp;ref=25</link>

    <description>FDA-regulated clinical trial continues to accept applicants.</description>

    <dc:date>2009-06-23T04:00:00Z</dc:date>

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  rdf:about="http://veterinarynews.dvm360.com/dvm/Veterinary+news/Study-How-vets-respond-to-clients/ArticleStandard/Article/detail/602522?contextCategoryId=45470&amp;ref=25">

    <title>Study examines how vets respond to clients during wellness exams, treating sick animals</title>

    <link>
    http://veterinarynews.dvm360.com/dvm/Veterinary+news/Study-How-vets-respond-to-clients/ArticleStandard/Article/detail/602522?contextCategoryId=45470&amp;ref=25</link>

    <description>When it comes to problem appointments, DVMs may hide behind their stethoscopes.</description>

    <dc:date>2009-06-09T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Fast-fix-ups-for-less/ArticleStandard/Article/detail/601519?contextCategoryId=45470&amp;ref=25">

    <title>Fast fix ups for less</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Fast-fix-ups-for-less/ArticleStandard/Article/detail/601519?contextCategoryId=45470&amp;ref=25</link>

    <description>Quick and thrifty ideas to take your practice from blah to beautiful.</description>

    <dc:date>2009-06-08T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Form-Compare-pet-insurance-plans/ArticleStandard/Article/detail/601926?contextCategoryId=45470&amp;ref=25">

    <title>Form: Compare pet insurance plans</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Form-Compare-pet-insurance-plans/ArticleStandard/Article/detail/601926?contextCategoryId=45470&amp;ref=25</link>

    <description>Find the plan that's right for you, your practice, and your clients.</description>

    <dc:date>2009-06-05T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/firstline/232009/601926null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Celebrate-National-Pet-Microchipping-Month-with-a-/ArticleStandard/Article/detail/601243?contextCategoryId=45470&amp;ref=25">

    <title>Celebrate National Pet Microchipping Month with a splash</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Celebrate-National-Pet-Microchipping-Month-with-a-/ArticleStandard/Article/detail/601243?contextCategoryId=45470&amp;ref=25</link>

    <description>Get the microchip discussion going by letting clients know June is National Pet Microchipping
    Month.</description>

    <dc:date>2009-06-02T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Q&amp;amp;amp;A: How to ditch discounts</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Client+Service/QampA-How-to-ditch-discounts/ArticleStandard/Article/detail/599804?contextCategoryId=45470&amp;ref=25</link>

    <description>We gave dental discounts to increase business, and we're now ready to eliminate them. How can we do
    this without upsetting clients who have come to expect them?</description>

    <dc:date>2009-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/222009/599804null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Help-clients-say-goodbye/ArticleStandard/Article/detail/599805?contextCategoryId=45470&amp;ref=25">

    <title>Help clients say goodbye</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Help-clients-say-goodbye/ArticleStandard/Article/detail/599805?contextCategoryId=45470&amp;ref=25</link>

    <description>Sympathy cards show grieving clients you care.</description>

    <dc:date>2009-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/222009/599805null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Your-reputation-precedes-you/ArticleStandard/Article/detail/599814?contextCategoryId=45470&amp;ref=25">

    <title>Your reputation precedes you</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Your-reputation-precedes-you/ArticleStandard/Article/detail/599814?contextCategoryId=45470&amp;ref=25</link>

    <description>Your practice's reputation is crucial. Make sure clients are hearing good things.</description>

    <dc:date>2009-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/222009/599814null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Its-OK-to-name-drop/ArticleStandard/Article/detail/602791?contextCategoryId=45470&amp;ref=25">

    <title>It's OK to name drop</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Its-OK-to-name-drop/ArticleStandard/Article/detail/602791?contextCategoryId=45470&amp;ref=25</link>

    <description>Personalize your greetings.</description>

    <dc:date>2009-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/firstline/242009/602791null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/How-to-successfully-market-microchipping/ArticleStandard/Article/detail/599812?contextCategoryId=45470&amp;ref=25">

    <title>How to successfully market microchipping</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/How-to-successfully-market-microchipping/ArticleStandard/Article/detail/599812?contextCategoryId=45470&amp;ref=25</link>

    <description>Microchipping is becoming standard procedure for many practices. Is your clinic keeping up with the
    times?</description>

    <dc:date>2009-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Adopt-a-manatee-for-mom/ArticleStandard/Article/detail/595239?contextCategoryId=45470&amp;ref=25">

    <title>Adopt a manatee for mom</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Adopt-a-manatee-for-mom/ArticleStandard/Article/detail/595239?contextCategoryId=45470&amp;ref=25</link>

    <description>Make this Mother's Day memorable with Save the Manatee Club.</description>

    <dc:date>2009-05-07T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Interesting-tidbit-Women-are-better-off-in-recessi/ArticleStandard/Article/detail/595901?contextCategoryId=45470&amp;ref=25">

    <title>Interesting tidbit: Women are better off in recessions</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Interesting-tidbit-Women-are-better-off-in-recessi/ArticleStandard/Article/detail/595901?contextCategoryId=45470&amp;ref=25</link>

    <description>Men more likely to lose jobs during hard times</description>

    <dc:date>2009-05-05T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Parasitology+Center/Extreme-makeover-Parasite-edition-for-team-members/ArticleStandard/Article/detail/597472?contextCategoryId=45470&amp;ref=25">

    <title>Extreme makeover: Parasite edition for team members</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Parasitology+Center/Extreme-makeover-Parasite-edition-for-team-members/ArticleStandard/Article/detail/597472?contextCategoryId=45470&amp;ref=25</link>

    <description>Remodel your ho-hum parasite prevention program.</description>

    <dc:date>2009-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Prevention: More than the big three</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Parasitology+Center/Prevention-More-than-the-big-three/ArticleStandard/Article/detail/597476?contextCategoryId=45470&amp;ref=25</link>

    <description>Top five parasites for dogs and cats.</description>

    <dc:date>2009-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/firstline/192009/597476null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Client+Service/QampA-The-cost-of-client-consultations/ArticleStandard/Article/detail/596590?contextCategoryId=45470&amp;ref=25">

    <title>Q&amp;amp;amp;A: The cost of client consultations</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Client+Service/QampA-The-cost-of-client-consultations/ArticleStandard/Article/detail/596590?contextCategoryId=45470&amp;ref=25</link>

    <description>Our practice gives out too much free advice over the phone. How can we make these interactions worth
    our time without alienating our clients?</description>

    <dc:date>2009-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/192009/596590null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://veterinarynews.dvm360.com/dvm/Veterinary+news/Face-off-Two-generations-reflect-on-their-differen/ArticleStandard/Article/detail/598732?contextCategoryId=45470&amp;ref=25">

    <title>Face off: Two generations reflect on their differences</title>

    <link>
    http://veterinarynews.dvm360.com/dvm/Veterinary+news/Face-off-Two-generations-reflect-on-their-differen/ArticleStandard/Article/detail/598732?contextCategoryId=45470&amp;ref=25</link>

    <description>National Report: Generation X and Baby Boomers are different, but they have one important thing in
    common - they are veterinarians.</description>

    <dc:date>2009-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/dvm/212009/598732null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://veterinarynews.dvm360.com/dvm/Veterinary+news/DVM-News-Poll-The-recessions-high-stakes/ArticleStandard/Article/detail/598710?contextCategoryId=45470&amp;ref=25">

    <title>DVM News Poll: The recession's high stakes</title>

    <link>
    http://veterinarynews.dvm360.com/dvm/Veterinary+news/DVM-News-Poll-The-recessions-high-stakes/ArticleStandard/Article/detail/598710?contextCategoryId=45470&amp;ref=25</link>

    <description>The biggest concern for veterinarians is financial pressure on clients, whose disposable income may be
    reduced in a down economy.</description>

    <dc:date>2009-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/dvm/212009/598710null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/QampA-Caring-for-your-community/ArticleStandard/Article/detail/596577?contextCategoryId=45470&amp;ref=25">

    <title>Q&amp;amp;amp;A: Caring for your community</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/QampA-Caring-for-your-community/ArticleStandard/Article/detail/596577?contextCategoryId=45470&amp;ref=25</link>

    <description>I wish our practice would contribute more to our community through discounts and free care, especially
    considering the state of the economy and the number of struggling pet owners. How can I make a case to the
    owner?</description>

    <dc:date>2009-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/192009/596577null</EMSArticle:flashImageUrl>

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    <title>Secure a fecal sample</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Parasitology+Center/Secure-a-fecal-sample/ArticleStandard/Article/detail/597469?contextCategoryId=45470&amp;ref=25</link>

    <description>Four steps to securing a fecal sample.</description>

    <dc:date>2009-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
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    <title>Focusing on pet insurance: The myths and truths</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Focusing-on-pet-insurance-The-myths-and-truths/ArticleStandard/Article/detail/596671?contextCategoryId=45470&amp;ref=25</link>

    <description>Develop a crystal-clear picture of how pet insurance works.</description>

    <dc:date>2009-05-01T04:00:00Z</dc:date>

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    <title>Q&amp;amp;amp;A: Keep clients from leaving&amp;amp;mdash;if you can</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Client+Service/QampA-Keep-clients-from-leavingmdashif-you-can/ArticleStandard/Article/detail/596582?contextCategoryId=45470&amp;ref=25</link>

    <description>One of my best clients is reluctantly leaving my practice to seek cheaper treatment elsewhere. Should
    I be concerned about this?</description>

    <dc:date>2009-05-01T04:00:00Z</dc:date>

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    <title>DVMs prefer the phone</title>

    <link>
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    <description>National Report &amp;amp;mdash; While the telephone may be the most preferred method of communicating
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    <dc:date>2009-05-01T04:00:00Z</dc:date>

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    <title>Parasite control scenario: What would you do?</title>

    <link>
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    <description>Consider this true pet owner scenario. Discuss what your strategy would be, then check out our
    experts' recommendations.</description>

    <dc:date>2009-05-01T04:00:00Z</dc:date>

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    <title>Help senior pets graduate to good health</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Help-senior-pets-graduate-to-good-health/ArticleStandard/Article/detail/596586?contextCategoryId=45470&amp;ref=25</link>

    <description>A senior wellness program can stimulate growth and keep older patients healthy.</description>

    <dc:date>2009-05-01T04:00:00Z</dc:date>

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    <title>Red flags for team members</title>

    <link>
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    <description>New law affects veterinary teams.</description>

    <dc:date>2009-04-24T04:00:00Z</dc:date>

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    <title>Dr. Ernie Ward appears on Animal Planet program</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Dr-Ernie-Ward-appears-on-Animal-Planet-program/ArticleStandard/Article/detail/593839?contextCategoryId=45470&amp;ref=25</link>

    <description>Veterinary Economics board member gives health and exercise tips for dogs on Faithful
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    <dc:date>2009-04-16T04:00:00Z</dc:date>

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    <title>April is Heartworm Awareness Month</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Parasitology+Center/April-is-Heartworm-Awareness-Month/ArticleStandard/Article/detail/591472?contextCategoryId=45470&amp;ref=25</link>

    <description>Clear up client misconceptions about the transmission, prevention, and treatment of heartworm
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    <dc:date>2009-04-03T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Heartworm reminder</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Heartworm-reminder/ArticleStandard/Article/detail/590598?contextCategoryId=45470&amp;ref=25</link>

    <description>Scope out this sample form.</description>

    <dc:date>2009-04-01T04:00:00Z</dc:date>

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    <title>Quality of life scale</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Quality-of-life-scale/ArticleStandard/Article/detail/590536?contextCategoryId=45470&amp;ref=25</link>

    <description>Help clients considering euthanasia.</description>

    <dc:date>2009-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Creating an outpatient experience that creates more comprehensive visits (Proceedings)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Veterinary+team/Creating-an-outpatient-experience-that-creates-mor/ArticleStandard/Article/detail/600750?contextCategoryId=45470&amp;ref=25</link>

    <description>Once the receptionist has greeted the client and pulled the medical record, she should then review the
    record to make sure that the patient is current on all preventative procedures and indicate on the patient visit
    slip, as well as the medical record, why the animal has been presented.</description>

    <dc:date>2009-04-01T04:00:00Z</dc:date>

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    <title>Extreme client service: Part 1 (Proceedings)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Veterinary+team/Extreme-client-service-Part-1-Proceedings/ArticleStandard/Article/detail/607384?contextCategoryId=45470&amp;ref=25</link>

    <description>Client service is more than just being nice it requires setting expectations, teaching individuals how
    to EXCEED those expectations and holding individuals accountable.</description>

    <dc:date>2009-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Offer the best-care plan</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Offer-the-best-care-plan/ArticleStandard/Article/detail/592040?contextCategoryId=45470&amp;ref=25</link>

    <description>Pets deserve the best.</description>

    <dc:date>2009-04-01T04:00:00Z</dc:date>

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    <title>Fine tuning first impressions (Proceedings)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Veterinary+business/Fine-tuning-first-impressions-Proceedings/ArticleStandard/Article/detail/607417?contextCategoryId=45470&amp;ref=25</link>

    <description>What message does your facility send to your clients?</description>

    <dc:date>2009-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Discounts: Always a bad idea?</title>

    <link>
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    <description>Many practice owners reject discounts, but offering clients little freebies can sometimes benefit your
    practice.</description>

    <dc:date>2009-04-01T04:00:00Z</dc:date>

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    <title>We are always on call</title>

    <link>
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    <description>We should represent our profession at all times&amp;amp;mdash;even when we're off duty.</description>

    <dc:date>2009-04-01T04:00:00Z</dc:date>

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    <title>Stay dry in the financial storm</title>

    <link>
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    <description>Feeling pelted by the recession? From your fellow owners, associates, and practice managers, here are
    17 ideas for making the best of the downturn.</description>

    <dc:date>2009-04-01T04:00:00Z</dc:date>

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    <title>Keep costs affordable</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Keep-costs-affordable/ArticleStandard/Article/detail/592039?contextCategoryId=45470&amp;ref=25</link>

    <description>Invaluable health care at a cost clients like.</description>

    <dc:date>2009-04-01T04:00:00Z</dc:date>

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    <title>Canine annual examination report</title>

    <link>
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    <description>A convenient handout of what to ask clients to lock in compliance.</description>

    <dc:date>2009-03-18T04:00:00Z</dc:date>

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    <title>Client handout: Certificate of bravery</title>

    <link>
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    <description>Award surgery patients for their bravery.</description>

    <dc:date>2009-03-10T04:00:00Z</dc:date>

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    <title>Client handout: Boarding vacation report</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Client-handout-Boarding-vacation-report/ArticleStandard/Article/detail/584187?contextCategoryId=45470&amp;ref=25</link>

    <description>Clients want to know about their pets' behavior during boarding. Show them with this
    form.</description>

    <dc:date>2009-03-02T05:00:00Z</dc:date>

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    <title>5 mouser myths debunked</title>

    <link>
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    <description>Teach clients the facts behind the top feline fables.</description>

    <dc:date>2009-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Get cats out of the shadows</title>

    <link>
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    <description>Data show that feline health is experiencing an alarming downward spiral. Here are a few practical
    ways any team member can illuminate these dark days for cats.</description>

    <dc:date>2009-03-01T05:00:00Z</dc:date>

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    <title>'Vacation reports' communicate value to clients</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Client+Service/Vacation-reports-communicate-value-to-clients/ArticleStandard/Article/detail/584375?contextCategoryId=45470&amp;ref=25</link>

    <description>Fill clients in on their pets' activity during boarding by offering vacation reports.</description>

    <dc:date>2009-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>When should you act as the jury?</title>

    <link>
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    <description>Take a gavel to judgmental thinking.</description>

    <dc:date>2009-03-01T05:00:00Z</dc:date>

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    <title>More cats, less care</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/More-cats-less-care/ArticleStandard/Article/detail/585567?contextCategoryId=45470&amp;ref=25</link>

    <description>Cats are the top pet, but dogs are the top patient.</description>

    <dc:date>2009-03-01T05:00:00Z</dc:date>

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    <title>Who are your patients?</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Client+Service/Who-are-your-patients/ArticleStandard/Article/detail/585569?contextCategoryId=45470&amp;ref=25</link>

    <description>See which species visited the veterinarian in 2006.</description>

    <dc:date>2009-03-01T05:00:00Z</dc:date>

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    <title>Nuzzle up to muzzles</title>

    <link>
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    <description>Warm clients up to the idea of muzzles.</description>

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    <title>Don't send patients home groggy</title>

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    <description>Re-evaluate your anesthesia protocol to prevent patients going home groggy.</description>

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    <description>Clients can sense if you're not a feline fan.</description>

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    <title>How I wow clients at every visit</title>

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    <description>Take extra steps to leave clients saying, &amp;#34;Wow!&amp;#34;</description>

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    <description>Eradicate assumptions to improve client and patient care.</description>

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    <title>Proactive protocols pound parasites</title>

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    <description>More frequent and better fecal tests and reminders help clients keep pets parasite free.</description>

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    <title>Variety is the spice of life&amp;amp;mdash;and quality care</title>

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    <description>Build the skills you need to treat feline patients.</description>

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    <title>Service: The secret to survival</title>

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    <description>Practices that offer superior client care today will be better off tomorrow.</description>

    <dc:date>2009-02-20T05:00:00Z</dc:date>

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    <title>Audio tip: Get back to basics</title>

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    <description>Mark Opperman explains why you need to review the success of your reminders system.</description>

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    <title>Pearly white profits</title>

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    <description>Tips from doctors who offer dentistry as demand for other services declines.</description>

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    <title>Offer your clients credit</title>

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    <description>In a lagging economy, third-party payment plans can be a lifeline for pet owners.</description>

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    <title>Go far to find a dental specialist</title>

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    <description>Bring in a part-time dental specialist to generate revenue and promote dentistry
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    <title>Use towels to comfort patients</title>

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    <description>Used towels can make great bedding for patient recovering from procedures.</description>

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    <title>Consumers would kick caffeine for canines</title>

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    <description>Dog owners will give up cups of joe to care for their dogs.</description>

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    <title>The veterinary bills that stole Christmas</title>

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    <description>Your clients' trees may be a little more bare this year thanks to their pets.</description>

    <dc:date>2008-12-18T05:00:00Z</dc:date>

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    <title>Client tips: Traveling by air with pets</title>

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    <description>Clients should keep these guidelines in mind when traveling by air with their pets.</description>

    <dc:date>2008-12-12T05:00:00Z</dc:date>

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    <title>Press 9 to talk to a real person</title>

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    <description>Proper phone etiquette can help guide owners through an emergency situation.</description>

    <dc:date>2008-12-01T05:00:00Z</dc:date>

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    <title>Keeping pets warm</title>

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    <description>Pets need a little extra TLC in the cold winter months.</description>

    <dc:date>2008-11-19T05:00:00Z</dc:date>

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