Veterinary Economics - Marketing http://veterinarybusiness.dvm360.com/vetec/Marketing/Article/list/45467 Marketing and advertising strategies for owners and associates to help promote their veterinary practice 2009-11-21T11:01:03Z Arizona hospital puts clients first http://veterinarynews.dvm360.com/dvm/Veterinary+hospital+design/Arizona-hospital-puts-clients-first/ArticleStandard/Article/detail/638786?contextCategoryId=45467&ref=25 Ross Lirtzman, DVM, Dipl. ACVS, wanted to make a statement with his new specialty practice in Scottsdale, Ariz. Everything was taken into account to make clients and patients feel relaxed, much like in a modern human doctor's office or hospital. 2009-11-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/dvm/452009/638786null XML Marketing a veterinary practice in the digital age (part 1) http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Marketing-data-and-solutions-part-1/ArticleStandard/Article/detail/637008?contextCategoryId=45467&ref=25 Analysis of veterinary market data shows the toughest competitive factors, the most popular marketing strategies, and the move to online marketing solutions. 2009-10-27T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/442009/637008/veterinary_marketing_100_thumbnail.jpg http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/442009/637008null HTML AAHA readies for consumer advertising push on Animal Planet in 2010 http://veterinarynews.dvm360.com/dvm/Breaking+News/AAHA-readies-for-consumer-advertising-push-on-Anim/ArticleStandard/Article/detail/636363?contextCategoryId=45467&ref=25 Denver -- The American Animal Hospital Association plans to kick off a $1 million, eight-month consumer advertising campaign on Animal Planet in January. 2009-10-25T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/dvm/442009/636363null HTML Business360 Podcast No. 1: Regrets and mistakes http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Business360-Podcast-No-1-Regrets-and-mistakes/ArticleStandard/Article/detail/635690?contextCategoryId=45467&ref=25 Three short tips on what NOT to do in client medical records, practice building, and Web site creation. 2009-10-21T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/432009/635690null HTML Pampered pets: Owners aren't likely to switch brands to save money http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Pampered-pets-Owners-arent-likely-to-switch-brands/ArticleStandard/Article/detail/634520?contextCategoryId=45467&ref=25 Market data shows consumer spending on pet products holds steady compared to other key categories. 2009-10-21T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/422009/634520/veterinary_spending_100_thumbnail.jpg http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/422009/634520/FlashDVM360_trone_flash.jpg HTML Banfield chief sees slow recovery for animal-health market http://veterinarynews.dvm360.com/dvm/Veterinary+news/Banfield-chief-sees-slow-recovery-for-animal-healt/ArticleStandard/Article/detail/632542?contextCategoryId=45467&ref=25 John Payne, president and CEO of Banfield, The Pet Hospital, thinks the worst is behind but doesn't foresee a dramatic or fast recovery for the animal-health market. He addressed about 100 leaders in the veterinary medical market at the 2009 Pet Health Care Industry Summit in Portland, Ore. 2009-10-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/dvm/412009/632542null XML Q&A: Help pet owners navigate the Web http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/QampA-Help-pet-owners-navigate-the-Web/ArticleStandard/Article/detail/622703?contextCategoryId=45467&ref=25 How can we teach clients to determine what Internet information is reliable? 2009-09-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/362009/622703null XML Make Twitter work for your practice http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Make-Twitter-work-for-your-practice/ArticleStandard/Article/detail/622435?contextCategoryId=45467&ref=25 How to attract clients in 140 characters or less. 2009-09-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/362009/622435/veterinary_twitterbirds_f_flash.jpg XML Veterinary advertising regulations: What not to advertise http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Veterinary-advertising-regulations-What-not-to-adv/ArticleStandard/Article/detail/622522?contextCategoryId=45467&ref=25 You may think of advertisements as only Yellow Pages ads, billboards, and event sponsorships. But at the session "The regulation of veterinary advertising and promotion," at CVC Kansas City, Douglas Jack LL.B. explained that even verbal statements to clients are considered advertising in the eyes of the law. 2009-08-30T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/362009/622522null HTML Put some life into your yellow pages listing http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Put-some-life-into-your-yellow-pages-listing/ArticleStandard/Article/detail/616533?contextCategoryId=45467&ref=25 Including just a name and phone number won't cut it these days. 2009-08-04T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/322009/616533null HTML No marketing plan, no profits http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/No-marketing-plan-no-profits/ArticleStandard/Article/detail/616508?contextCategoryId=45467&ref=25 Failing to develop a marketing plan hurts your practice. Here's how—and what you can do about it. 2009-08-04T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/322009/616508/veterinary_marketing_809f_flash.jpg HTML Marketing mania: Attract the clients you want http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Marketing-mania-Attract-the-clients-you-want/ArticleStandard/Article/detail/615563?contextCategoryId=45467&ref=25 Without a marketing plan, your practice is missing opportunities to attract new clients and retain current ones. Here's a look at how practices across the country are building their brand. 2009-08-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/312009/615563null XML It's not business as usual http://veterinarynews.dvm360.com/dvm/Veterinary+business/Its-not-business-as-usual/ArticleStandard/Article/detail/616658?contextCategoryId=45467&ref=25 If the slow economy has put a damper on business, use this time to step back and assess your practice. 2009-08-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/dvm/322009/616658/DVM_veterinarynews_gavzer_flash.s_flash.jpg XML Veterinary group to update all its Web sites http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Veterinary-group-to-update-all-its-Web-sites/ArticleStandard/Article/detail/615702?contextCategoryId=45467&ref=25 New sites will feature blogging by doctors and news and tips updated monthly. 2009-07-31T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/312009/615702null HTML Practice branding: Radio ads with personality http://veterinaryteam.dvm360.com/firstline/Veterinary+managers/Practice-branding-Radio-ads-with-personality/ArticleStandard/Article/detail/602991?contextCategoryId=45467&ref=25 Take a cue from these memorable radio spots and show pet owners what your practice is all about. 2009-06-11T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/firstline/242009/602991/VeterinaryTeamMusic&Money_flash.jpg HTML Show, don't tell http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Show-dont-tell/ArticleStandard/Article/detail/602786?contextCategoryId=45467&ref=25 Brand story No. 2 2009-06-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/firstline/242009/602786null XML Your reputation precedes you http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Your-reputation-precedes-you/ArticleStandard/Article/detail/599814?contextCategoryId=45467&ref=25 Your practice's reputation is crucial. Make sure clients are hearing good things. 2009-06-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/222009/599814null XML Marketing: Put your stamp on pet care http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Marketing-Put-your-stamp-on-pet-care/ArticleStandard/Article/detail/602802?contextCategoryId=45467&ref=25 Build a brand and create loyal clients. 2009-06-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/firstline/242009/602802/Veterinary_Branding_Stamp_flash.jpg XML A combo for NSAID compliance http://veterinaryteam.dvm360.com/firstline/Veterinary+team/A-combo-for-NSAID-compliance/ArticleStandard/Article/detail/602787?contextCategoryId=45467&ref=25 Guarantee follow-ups. 2009-06-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/firstline/242009/602787null XML Q&A: Ramp up your referrals http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/QampA-Ramp-up-your-referrals/ArticleStandard/Article/detail/599809?contextCategoryId=45467&ref=25 How can we determine the quality of referrals we're getting from other clinics? 2009-06-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/222009/599809null XML Build a brand in 5 steps http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Build-a-brand-in-5-steps/ArticleStandard/Article/detail/602783?contextCategoryId=45467&ref=25 How to develop your brand. 2009-06-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/firstline/242009/602783null XML Yellow pages may not net green http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Yellow-pages-may-not-net-green/ArticleStandard/Article/detail/602792?contextCategoryId=45467&ref=25 Are phone books obsolete? 2009-06-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/firstline/242009/602792null XML Give back with a purpose http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Give-back-with-a-purpose/ArticleStandard/Article/detail/602800?contextCategoryId=45467&ref=25 Brand story No. 1 2009-06-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/firstline/242009/602800null XML Social Web sites can help small businesses http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Social-Web-sites-can-help-small-businesses/ArticleStandard/Article/detail/597888?contextCategoryId=45467&ref=25 More than 80 percent of businesspeople surveyed say social media like Twitter and Facebook has generated exposure for their businesses. 2009-05-12T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/202009/597888null HTML Appeal to clients' time, not money http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Appeal-to-clients-time-not-money/ArticleStandard/Article/detail/595935?contextCategoryId=45467&ref=25 Marketing messages are more effective when they focus on clocks instead of wallets. 2009-04-30T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/182009/595935null HTML Pet owner spending: Are happy days still ahead? (Proceedings) http://veterinarycalendar.dvm360.com/avhc/Veterinary+business/Pet-owner-spending-Are-happy-days-still-ahead-Proc/ArticleStandard/Article/detail/607406?contextCategoryId=45467&ref=25 What is a pet? More importantly why do people choose to become pet owners? 2009-04-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/avhc/272009/607406null XML Internet marketing for the new generation of pet owners (Proceedings) http://veterinarycalendar.dvm360.com/avhc/Veterinary+business/Internet-marketing-for-the-new-generation-of-pet-o/ArticleStandard/Article/detail/600777?contextCategoryId=45467&ref=25 The days of marketing your veterinary practice solely through the Yellow Pages, word of mouth or local newspapers are over. 2009-04-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/avhc/222009/600777null XML How a mouse can fill the house http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/How-a-mouse-can-fill-the-house/ArticleStandard/Article/detail/590711?contextCategoryId=45467&ref=25 Companies with Web site templates and directories help veterinarians pack in new clients. 2009-04-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/142009/590711/veterinary409_growth_mouse_flash.jpg XML Making your marketing work for your practice: Part 1 (Proceedings) http://veterinarycalendar.dvm360.com/avhc/Veterinary+business/Making-your-marketing-work-for-your-practice-Part-/ArticleStandard/Article/detail/607429?contextCategoryId=45467&ref=25 Do you wonder why sometimes you need to repeat the same message to staff or clients multiple times? 2009-04-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/avhc/272009/607429null XML Marketing investments in a down economy (Proceedings) http://veterinarycalendar.dvm360.com/avhc/Veterinary+business/Marketing-investments-in-a-down-economy-Proceeding/ArticleStandard/Article/detail/607426?contextCategoryId=45467&ref=25 Feeling the tight squeeze? Don't stop marketing--find out what you should invest in with a struggling economy. 2009-04-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/avhc/272009/607426null XML Heartworm reminder http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Heartworm-reminder/ArticleStandard/Article/detail/590598?contextCategoryId=45467&ref=25 Scope out this sample form. 2009-04-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/firstline/142009/590598null HTML Making your marketing work for your practice: Part 2 (Proceedings) http://veterinarycalendar.dvm360.com/avhc/Veterinary+business/Making-your-marketing-work-for-your-practice-Part-/ArticleStandard/Article/detail/607418?contextCategoryId=45467&ref=25 Sometimes we try to "pack" so much in that we make the message fuzzy. 2009-04-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/avhc/272009/607418null XML Video: Avoid these Web mistakes http://veterinarybusiness.dvm360.com/vetec/Web+Daily/Video-Avoid-these-Web-mistakes/ArticleStandard/Article/detail/587543?contextCategoryId=45467&ref=25 Karyn Gavzer, MBA, CVPM, warns against the top veterinary site design errors. Here's how to avoid these web marketing mistakes. 2009-03-16T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/122009/587543null HTML Video: Attract new clients with your Web site http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Video-Attract-new-clients-with-your-Web-site/ArticleStandard/Article/detail/586556?contextCategoryId=45467&ref=25 Karyn Gavzer, MBA, CVPM, explains what to include and who to link to on your site. 2009-03-11T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/112009/586556null HTML Client handout: Certificate of bravery http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Client-handout-Certificate-of-bravery/ArticleStandard/Article/detail/586245?contextCategoryId=45467&ref=25 Award surgery patients for their bravery. 2009-03-10T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/firstline/112009/586245null HTML Do you have the 'I'm outahere' mind-set? http://veterinarynews.dvm360.com/dvm/Veterinary+news/Do-you-have-the-Im-outahere-mind-set/ArticleStandard/Article/detail/586886?contextCategoryId=45467&ref=25 It's Monday morning, and only three clients came in. 2009-03-01T05:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/dvm/112009/586886null XML Sample script: Push products without being a pushy salesperson http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Sample-script-Push-products-without-being-a-pushy-/ArticleStandard/Article/detail/585562?contextCategoryId=45467&ref=25 A sincere recommendation isn't the same as a sales pitch. 2009-03-01T05:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/firstline/102009/585562null XML Spruce up your "front door" http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Spruce-up-your-front-door/ArticleStandard/Article/detail/582992?contextCategoryId=45467&ref=25 Attracting and keeping clients is a comprehensive effort. Make sure you're covering all your bases when it comes to your practice's image. 2009-02-23T05:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/092009/582992null HTML Pet dental care claims skyrocket http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Pet-dental-care-claims-skyrocket/ArticleStandard/Article/detail/580915?contextCategoryId=45467&ref=25 More pets are receiving dental care, says a pet insurance survey. 2009-02-11T05:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/072009/580915null HTML Q&A: Make your practice desirable to applicants http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/QampA-Make-your-practice-desirable-to-applicants/ArticleStandard/Article/detail/577888?contextCategoryId=45467&ref=25 How can we attract high-quality applicants to apply for vacant positions at our practice? 2009-02-01T05:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/052009/577888null XML Audio tip: Don't discount services http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Audio-tip-Dont-discount-services/ArticleStandard/Article/detail/574026?contextCategoryId=45467&ref=25 Mark Opperman explains why you shouldn't discount your veterinary services. 2009-01-06T05:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/022009/574026/veterinary_opperman_bf_flash.jpg HTML Top 10 strategies for turbulent times http://veterinarynews.dvm360.com/dvm/Veterinary+business/Top-10-strategies-for-turbulent-times/ArticleStandard/Article/detail/574381?contextCategoryId=45467&ref=25 In tough economic times, stay the course in executing your business plan. 2009-01-01T05:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/dvm/022009/574381/veterinary_turbulent_bf_flash.jpg XML Q&A: Spread the word about your practice http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/QampA-Spread-the-word-about-your-practice/ArticleStandard/Article/detail/573841?contextCategoryId=45467&ref=25 There are a variety of strategies for generating referrals from neighboring practices. 2009-01-01T05:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/022009/573841null XML Audio tip: Show clients the value http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Audio-tip-Show-clients-the-value/ArticleStandard/Article/detail/569033?contextCategoryId=45467&ref=25 Make sure clients understand the quality of the services you provide. Mark Opperman explains how. 2008-12-02T05:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/492008/569033/veterinary_oppermanfire_flash.jpg HTML Jockeying for position in your area http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Jockeying-for-position-in-your-area/ArticleStandard/Article/detail/568964?contextCategoryId=45467&ref=25 It takes effort to position your practice as a top-notch facility. 2008-12-01T05:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/492008/568964/veterinary_jockey_bf_flash.jpg XML 25 reasons for your clients to refer http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/25-reasons-for-your-clients-to-refer/ArticleStandard/Article/detail/568963?contextCategoryId=45467&ref=25 Offering cash to clients can be a great way to generate referrals. 2008-12-01T05:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/492008/568963/veterinary_25reasons_bf_flash.jpg XML Tax advantages of marketing can help struggling practices http://veterinarynews.dvm360.com/dvm/Veterinary+news/Tax-advantages-of-marketing-can-help-struggling-pr/ArticleStandard/Article/detail/561335?contextCategoryId=45467&ref=25 Market research and normal product testing costs are not considered research expenditures under the tax laws. 2008-11-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/dvm/442008/561335null XML 7 rules for profitable pricing in practice (Proceedings) http://veterinarycalendar.dvm360.com/avhc/Veterinary+business/7-rules-for-profitable-pricing-in-practice-Proceed/ArticleStandard/Article/detail/586427?contextCategoryId=45467&ref=25 Deciding how to price and what fees to set are some of the most fundamental, yet intimidating marketing decisions veterinarians and practice managers face. 2008-10-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/avhc/112009/586427null XML Common sense, practical answers to key marketing questions (Proceedings) http://veterinarycalendar.dvm360.com/avhc/Veterinary+business/Common-sense-practical-answers-to-key-marketing-qu/ArticleStandard/Article/detail/586428?contextCategoryId=45467&ref=25 What is the best way to tell your clients about the new things you do? Which marketing activities are the most effective for your practice? What should you change or stop doing? 2008-10-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/avhc/112009/586428null XML Marketing of veterinary products and services (Proceedings) http://veterinarycalendar.dvm360.com/avhc/Veterinary+business/Marketing-of-veterinary-products-and-services-Proc/ArticleStandard/Article/detail/587169?contextCategoryId=45467&ref=25 How does marketing differ from advertising? 2008-10-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/avhc/112009/587169null XML Cat facts and tips to help grow your practice (Proceedings) http://veterinarycalendar.dvm360.com/avhc/Veterinary+business/Cat-facts-and-tips-to-help-grow-your-practice-Proc/ArticleStandard/Article/detail/586429?contextCategoryId=45467&ref=25 The goal of this program is to help you identify ideas to grow and improve feline health services in your practice. To gain the most from today's program, please complete the exercises below. 2008-10-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/avhc/112009/586429null XML How to choose a charity http://veterinaryteam.dvm360.com/firstline/Veterinary+team/How-to-choose-a-charity/ArticleStandard/Article/detail/559165?contextCategoryId=45467&ref=25 Follow these 4 tips to create a plan for helping others as well as your practice. 2008-10-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/firstline/422008/559165null XML Q&A: Internet search and rescue http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/QampA-Internet-search-and-rescue/ArticleStandard/Article/detail/549417?contextCategoryId=45467&ref=25 My practice's Web site isn't showing up on Internet search engines. Why? 2008-09-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/372008/549417null XML Marketing 101: Promoting your veterinary practice http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Marketing-101-Promoting-your-veterinary-practice/ArticleStandard/Article/detail/533103?contextCategoryId=45467&ref=25 Be wary of quick-fix marketing strategies. Even the most creative gimmicks often produce few or no results. 2008-08-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/312008/533103/marketing101_flash.jpg HTML The 20 percent solution http://veterinarynews.dvm360.com/dvm/Veterinary+business/The-20-percent-solution/ArticleStandard/Article/detail/533203?contextCategoryId=45467&ref=25 The Pareto Principle is an observation (not a law) that most things in life are not distributed evenly. It could mean any or all of the following: 2008-08-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/dvm/312008/533203null XML Serving your community and promoting your practice (Proceedings) http://veterinarycalendar.dvm360.com/avhc/Veterinary+business/Serving-your-community-and-promoting-your-practice/ArticleStandard/Article/detail/572666?contextCategoryId=45467&ref=25 Most veterinarians desire to do well while doing good. I have found that community outreach programs that simultaneously promote my practice help our team fulfill that desire. 2008-08-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/avhc/512008/572666null XML Marketing 102: Quick marketing strategies http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Marketing-102-Quick-marketing-strategies/ArticleStandard/Article/detail/533110?contextCategoryId=45467&ref=25 Here are 15 marketing tips that will yield results for your veterinary practice. 2008-08-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/312008/533110/marketing102_flash.jpg HTML Case study: Marketing your hospital's name http://veterinaryhospitaldesign.dvm360.com/vethospitaldesign/Veterinary+hospital+design/Case-study-Marketing-your-hospitals-name/ArticleStandard/Article/detail/519452?contextCategoryId=45467&ref=25 How one veterinary clinic rebranded and changed its name. 2008-06-09T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vethospitaldesign/222008/519452null HTML Spread the word about your new hospital http://veterinaryhospitaldesign.dvm360.com/vethospitaldesign/Veterinary+hospital+design/Spread-the-word-about-your-new-hospital/ArticleStandard/Article/detail/520267?contextCategoryId=45467&ref=25 Get tongues and tails wagging with anticipation long before you open the doors of your new facility. 2008-06-09T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vethospitaldesign/222008/520267null XML It's OK to give it away http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Its-OK-to-give-it-away/ArticleStandard/Article/detail/520536?contextCategoryId=45467&ref=25 Publicly document all those freebies. 2008-06-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/232008/520536null XML How do I increase traffic to my practice Web site? http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/How-do-I-increase-traffic-to-my-practice-Web-site/ArticleStandard/Article/detail/520533?contextCategoryId=45467&ref=25 One tip: Offer giveaways printed with your Web site's address 2008-06-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/232008/520533null XML The color of aggravation? Yellow http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/The-color-of-aggravation-Yellow/ArticleStandard/Article/detail/520556?contextCategoryId=45467&ref=25 I'm no longer feeling mellow about the Yellow Pages after its colossal mistake. 2008-06-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/232008/520556null XML A 5-step plan for helping shelters and rescue groups http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/A-5-step-plan-for-helping-shelters-and-rescue-grou/ArticleStandard/Article/detail/515237?contextCategoryId=45467&ref=25 Reap the benefits of a well-managed relationship with an animal-welfare group. 2008-05-07T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/192008/515237null HTML Custom ambulance transports pets http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Custom-ambulance-transports-pets/ArticleStandard/Article/detail/514870?contextCategoryId=45467&ref=25 A refurbished ambulance transfers referral patients between WestVet Emergency Center in Meridian, Idaho, and nearby practices. 2008-05-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/192008/514870null XML Taking your marketing efforts to the next level (Proceedings) http://veterinarycalendar.dvm360.com/avhc/Veterinary+business/Taking-your-marketing-efforts-to-the-next-level-Pr/ArticleStandard/Article/detail/565740?contextCategoryId=45467&ref=25 Your customer is the most important asset to your practice and likewise it is important for you to measure, manage and maximize the use of this asset. 2008-04-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/avhc/462008/565740null XML What goes into a good Web site http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/What-goes-into-a-good-Web-site/ArticleStandard/Article/detail/510898?contextCategoryId=45467&ref=25 How do I build an effective Web site for my practice? 2008-04-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/162008/510898null XML Don't let bad Internet reviews bite http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Dont-let-bad-Internet-reviews-bite/ArticleStandard/Article/detail/510905?contextCategoryId=45467&ref=25 Let's say you're casually googling your practice one day when you find a review that makes your eyes pop out of your head ... 2008-04-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/162008/510905/bad_internet_flash.jpg XML Home-school for dental care http://veterinarybusiness.dvm360.com/vetec/Practice+Tips/Home-school-for-dental-care/ArticleStandard/Article/detail/381897?contextCategoryId=45467&ref=25 Improve pet dental care with a client brochure. 2006-10-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/432006/381897null XML Marketing veterinary dentistry. It's not just business, it's personal http://veterinarynews.dvm360.com/dvm/Veterinary+managers/Marketing-veterinary-dentistry-Its-not-just-busine/ArticleStandard/Article/detail/363967?contextCategoryId=45467&ref=25 Elimination of pain is an effective focus and client motivator. 2006-08-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/dvm/322006/363967/veterinary_dvmcat_teamflash_flash.gif XML A photo op for dental education http://veterinarybusiness.dvm360.com/vetec/Client+Relations/A-photo-op-for-dental-education/ArticleStandard/Article/detail/333623?contextCategoryId=45467&ref=25 If a picture's worth a thousand words, four pictures are worth, well, a lot. 2006-06-01T04:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/232006/333623null XML Polish your clients' dental compliance http://veterinarybusiness.dvm360.com/vetec/Click+%26+Copy/Polish-your-clients-dental-compliance/ArticleStandard/Article/detail/323691?contextCategoryId=45467&ref=25 Use these strategies to promote dental health year-round. 2006-05-01T04:00:00Z XML Stay focused on dental care http://veterinarybusiness.dvm360.com/vetec/Practice+Tips/Stay-focused-on-dental-care/ArticleStandard/Article/detail/319452?contextCategoryId=45467&ref=25 Just because Pet Dental month has passed doesn't mean you should stop pushing good dental care for patients. 2006-04-01T05:00:00Z XML A sign of the times http://veterinaryteam.dvm360.com/firstline/Veterinary+team/A-sign-of-the-times/ArticleStandard/Article/detail/313629?contextCategoryId=45467&ref=25 "We have a sign in front of our clinic, and we run out of things to say. Do you have any suggestions?" 2006-04-01T05:00:00Z XML Promoting pearly whites http://veterinarybusiness.dvm360.com/vetec/Practice+Tips/Promoting-pearly-whites/ArticleStandard/Article/detail/302628?contextCategoryId=45467&ref=25 How one practice successfully promotes dental care. 2006-02-01T05:00:00Z XML Creating special events for clients http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Creating-special-events-for-clients/ArticleStandard/Article/detail/302629?contextCategoryId=45467&ref=25 Consider starting annual, seasonal, or quarterly events to expand your client base and retain current clients. Be creative: Make your promotions fun; make them silly! 2006-02-01T05:00:00Z http://veterinarybusiness.dvm360.com/vetec/data/articlestandard/vetec/052006/302629/veterinary_special_event_f_flash.jpg XML Take public relations to your local media http://veterinarynews.dvm360.com/dvm/Breaking+News/Take-public-relations-to-your-local-media/ArticleStandard/Article/detail/281826?contextCategoryId=45467&ref=25 ORLANDO - 01/08/06 - Every professional practice should incorporate public relations in its marketing strategy. That was the message from Dr. Jim Humphries, whose experience when dealing with the media helped him spearhead the Veterinary News Network, a collaborative effort to represent veterinary medicine to local television and newspapers. 2006-01-08T05:00:00Z HTML