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    <description>Take the pain out of picking pet insurance companies in veterinary practice.</description>

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    <description>Pet health insurance could be a good option for many of your veterinary clients. If you don't have
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    <description>Use your social media network to educate clients and raise awareness about nutrition and obesity with
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    <description>Looking for your next big marketing idea? Skip the old-school approach and promote the good stuff you
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    <description>Use your social media network to educate clients and raise awareness about the importance of
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    <description>Say goodbye to old-school advertisements and hello to online engagement with clients. It's going to be
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    <title>Survival technique: Reinvent your veterinary practice and yourself</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Survival-technique-Reinvent-your-veterinary-practi/ArticleStandard/Article/detail/796264?contextCategoryId=45467&amp;ref=25</link>

    <description>When the going gets tough, the tough equine practitioners get &amp;amp;hellip;
    marketing.</description>

    <dc:date>2012-11-13T05:00:00Z</dc:date>

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    <title>10 tips to master media interviews</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/10-tips-to-master-media-interviews/ArticleStandard/Article/detail/795639?contextCategoryId=45467&amp;ref=25</link>

    <description>The media called and they need an expert veterinary opinion about an issue &amp;amp;mdash; what do you
    do? Use these 10 tips to get through the interview looking like the expert you are.</description>

    <dc:date>2012-11-07T05:00:00Z</dc:date>

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    <title>Homeward bound</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Homeward-bound/ArticleStandard/Article/detail/794641?contextCategoryId=45467&amp;ref=25</link>

    <description>What's more convenient than a visit to the veterinary practice? When the veterinarian offers an online
    pharmacy to deliver drugs right to clients' doorstep. Here's why you should be that doctor.</description>

    <dc:date>2012-11-01T04:00:00Z</dc:date>

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    <title>Veterinarians: Think bigger than blogging</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Veterinarians-Think-bigger-than-blogging/ArticleStandard/Article/detail/793499?contextCategoryId=45467&amp;ref=25</link>

    <description>There's a better way to educate pet owners and drive more visitors&amp;amp;mdash;and potential
    clients&amp;amp;mdash;to your veterinary practice's website.</description>

    <dc:date>2012-10-24T04:00:00Z</dc:date>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Get-your-veterinary-practice-found-with-search-eng/ArticleStandard/Article/detail/793187?contextCategoryId=45467&amp;ref=25">

    <title>Get your veterinary practice found with search engine optimization</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Get-your-veterinary-practice-found-with-search-eng/ArticleStandard/Article/detail/793187?contextCategoryId=45467&amp;ref=25</link>

    <description>Maximizing your web presence isn't rocket science.</description>

    <dc:date>2012-10-17T04:00:00Z</dc:date>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Why-veterinarians-shouldnt-be-allowed-to-blog/ArticleStandard/Article/detail/792718?contextCategoryId=45467&amp;ref=25">

    <title>Why veterinarians shouldn't be allowed to blog</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Why-veterinarians-shouldnt-be-allowed-to-blog/ArticleStandard/Article/detail/792718?contextCategoryId=45467&amp;ref=25</link>

    <description>Blogging may be the latest trend, but evidence suggests that veterinarians should share their
    knowledge in other ways.</description>

    <dc:date>2012-10-17T04:00:00Z</dc:date>

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    <title>Carve your niche in a competitive market</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Carve-your-niche-in-a-competitive-market/ArticleStandard/Article/detail/790558?contextCategoryId=45467&amp;ref=25</link>

    <description>Don't blend in with your fellow veterinarians&amp;amp;mdash;stand out and give clients a reason to
    come to you.</description>

    <dc:date>2012-10-01T04:00:00Z</dc:date>

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  rdf:about="http://veterinarynews.dvm360.com/dvm/Veterinary+business/Play-offense-in-the-pharmaceutical-marketplace/ArticleStandard/Article/detail/789749?contextCategoryId=45467&amp;ref=25">

    <title>Play offense in the pharmaceutical marketplace</title>

    <link>
    http://veterinarynews.dvm360.com/dvm/Veterinary+business/Play-offense-in-the-pharmaceutical-marketplace/ArticleStandard/Article/detail/789749?contextCategoryId=45467&amp;ref=25</link>

    <description>Consultant Fritz Wood explains how and why it&amp;amp;acirc;&amp;amp;euro;&amp;amp;trade;s essential
    to the health of veterinary practices.</description>

    <dc:date>2012-09-21T04:00:00Z</dc:date>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Marketing-ideas-to-boost-equine-business/ArticleStandard/Article/detail/787114?contextCategoryId=45467&amp;ref=25">

    <title>Marketing ideas to boost equine business</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Marketing-ideas-to-boost-equine-business/ArticleStandard/Article/detail/787114?contextCategoryId=45467&amp;ref=25</link>

    <description>Create a plan, be persistent, and measure success. Give your marketing efforts time to grow and
    produce new or more knowledgeable clients.</description>

    <dc:date>2012-09-04T04:00:00Z</dc:date>

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    <title>Call off the veterinary competition</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Call-off-the-veterinary-competition/ArticleStandard/Article/detail/787870?contextCategoryId=45467&amp;ref=25</link>

    <description>Think online and big-box retailers are taking a bite out of your profits? Step up your
    game.</description>

    <dc:date>2012-09-01T04:00:00Z</dc:date>

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    <title>Website and e-mail tips: Marketing your veterinary practice in the digital age</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Live-from-CVC-Website-and-e-mail-tips-Marketing-yo/ArticleStandard/Article/detail/786352?contextCategoryId=45467&amp;ref=25</link>

    <description>At CVC Kansas City this week, Dr. Dave Nicol, author of the e-book The Yellow Pages Are Dead:
    Marketing Your Veterinary Practice in the Digital Age, presented to an eager crowd some website and e-mail
    strategies to help you market your veterinary practice. Here are his top tips.</description>

    <dc:date>2012-08-27T04:00:00Z</dc:date>

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    <title>Live from CVC: 10 ways to bring positive change to your veterinary practice</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Live-from-CVC-10-ways-to-bring-positive-change-to-/ArticleStandard/Article/detail/786159?contextCategoryId=45467&amp;ref=25</link>

    <description>Boost your practice's energy and share the good vibes with clients.</description>

    <dc:date>2012-08-25T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Convert clicks to veterinary clients</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Convert-clicks-to-veterinary-clients/ArticleStandard/Article/detail/783850?contextCategoryId=45467&amp;ref=25</link>

    <description>Turn web traffic into foot traffic.</description>

    <dc:date>2012-08-02T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Don't drown in social media at your veterinary practice</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Dont-drown-in-social-media-at-your-veterinary-prac/ArticleStandard/Article/detail/784816?contextCategoryId=45467&amp;ref=25</link>

    <description>Keep your practice afloat on newsfeeds and websites with these tips from our experts. Learn how to
    maximize your presence and success on Facebook, Twitter, and beyond.</description>

    <dc:date>2012-08-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Keeping your veterinary hospital profitable in a low-cost culture</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Keeping-your-veterinary-hospital-profitable-in-a-l/ArticleStandard/Article/detail/783523?contextCategoryId=45467&amp;ref=25</link>

    <description>Whether you like it or not, spay-neuter clinics are here to stay. But just how much do they really
    impact the livelihood of your practice? And what can you do to keep your profits up when a low-cost clinic moves
    into your neighborhood? Find out what our experts had to say.</description>

    <dc:date>2012-08-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Don't leave veterinary marketing to somebody else</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Dont-leave-veterinary-marketing-to-somebody-else/ArticleStandard/Article/detail/781062?contextCategoryId=45467&amp;ref=25</link>

    <description>Client education is its own kind of promotion.</description>

    <dc:date>2012-07-11T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>CATalyst Council sets out to increase feline veterinary visits, client education with cat-friendly practice
    makeover</title>

    <link>
    http://veterinarynews.dvm360.com/dvm/Feline+Center/CATalyst-Council-sets-out-to-increase-feline-veter/ArticleStandard/Article/detail/779986?contextCategoryId=45467&amp;ref=25</link>

    <description>Study finds 5 percent increase in feline visits for participating practices.</description>

    <dc:date>2012-07-02T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Veterinary-professionals-Make-friends-and-influenc/ArticleStandard/Article/detail/781168?contextCategoryId=45467&amp;ref=25">

    <title>Veterinary professionals: Make friends and influence tweeters</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Veterinary-professionals-Make-friends-and-influenc/ArticleStandard/Article/detail/781168?contextCategoryId=45467&amp;ref=25</link>

    <description>Why is social media like Facebook and Twitter so important? Discover your role and find answers to
    your top questions with this Q&amp;amp;amp;A session with forward-thinking veterinary professionals using social
    media.</description>

    <dc:date>2012-07-01T04:00:00Z</dc:date>

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    <title>Craft your image</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Craft-your-image/ArticleStandard/Article/detail/779861?contextCategoryId=45467&amp;ref=25</link>

    <description>If you don't build and maintain your online presence, others may do it for you &amp;amp;mdash; and
    present an unflattering portrait</description>

    <dc:date>2012-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Posts and tweets about behavior</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Posts-and-tweets-about-behavior/ArticleStandard/Article/detail/778143?contextCategoryId=45467&amp;ref=25</link>

    <description>Use these Facebook posts and tweets to raise veterinary clients' awareness about behavior
    issues.</description>

    <dc:date>2012-06-18T04:00:00Z</dc:date>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Parasitology+Center/Posts-and-tweets-about-ticks/ArticleStandard/Article/detail/777785?contextCategoryId=45467&amp;ref=25">

    <title>Posts and tweets about ticks</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Parasitology+Center/Posts-and-tweets-about-ticks/ArticleStandard/Article/detail/777785?contextCategoryId=45467&amp;ref=25</link>

    <description>Use your social media network to raise awareness about the pet health issues related to ticks with
    these tweets and posts.</description>

    <dc:date>2012-06-14T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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    <title>Posts and tweets about dental care</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Posts-and-tweets-about-dental-care/ArticleStandard/Article/detail/777536?contextCategoryId=45467&amp;ref=25</link>

    <description>Use these Facebook posts and tweets to raise pet owners awareness about their pets' dental
    needs.</description>

    <dc:date>2012-06-13T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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    <title>Posts and tweets about fleas</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Parasitology+Center/Posts-and-tweets-about-fleas/ArticleStandard/Article/detail/777046?contextCategoryId=45467&amp;ref=25</link>

    <description>Use your social media network to raise awareness about the importance of flea control with these
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    <dc:date>2012-06-11T04:00:00Z</dc:date>

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    <title>Cover your bases before posting pets' faces</title>

    <link>
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    <description>Want to share your adorable patient pics with the world? Make sure you have permission to post those
    images in print and online.</description>

    <dc:date>2012-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Take aim at client loyalty</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Take-aim-at-client-loyalty/ArticleStandard/Article/detail/776885?contextCategoryId=45467&amp;ref=25</link>

    <description>Knowing why new clients left their old practice is already half the battle.</description>

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    <title>Social media for today's equine practitioner</title>

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    <description>Statistics show that at least 61 percent of your clients are using social networks. Are you? Find out
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    <title>Where in the world are your veterinary clients coming from?</title>

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    <description>Put your marketing budget to good use and start tracking your clients today.</description>

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    <description>Q: I've heard that 60 percent of your veterinary practice's referrals should come from clients'
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    <dc:date>2011-04-01T04:00:00Z</dc:date>

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    <description>Resolve Internet complaints and talk up your veterinary practice on the Web&amp;amp;mdash;before it's
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    <dc:date>2011-04-01T04:00:00Z</dc:date>

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    <title>5 client relationship-building strategies</title>

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    <description>Make your veterinary practice a standout by talking&amp;amp;mdash;and listening&amp;amp;mdash;more to
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    <dc:date>2011-02-01T05:00:00Z</dc:date>

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    <description>Looking for an easy way to lure in new clients? Here's a small token of appreciation that shows off
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    <dc:date>2011-02-01T05:00:00Z</dc:date>

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    <description>Low-cost clinics provide the bare minimum. Start showing&amp;amp;mdash;and telling&amp;amp;mdash;your
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    <dc:date>2011-01-01T05:00:00Z</dc:date>

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    <description>A survey helps you gather fees on price-sensitive services and illustrates how important it is for you
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    <title>Q&amp;amp;amp;A: YouTube? You bet!</title>

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    <description>Our practice has Facebook and Twitter profiles, but we're looking for additional marketing
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    <dc:date>2011-01-01T05:00:00Z</dc:date>

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    <description>What kind of marketing projects can our team members complete to help boost business?</description>

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    <title>One frame at a time: How to hang artwork in your practice</title>

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    <description>One frame at a time: How to hang artwork in your practice</description>

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    <description>Clear your throat, put on your headphones, and make your voice heard. Appearing on the radio can
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    <description>Pet owners stick around at this practice after receiving a $25 gift card.</description>

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    <description>The younger crowd gets all of the attention from marketers, but don't ignore your older
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    <description>Free advertising for you. Happy brand loyalty for them.</description>

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    <description>Some human hospitals have come up with a new way for doctors to meet prospective clients. Could it
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    <description>Veterinary leaders plan a November meeting to carve out strategies to reverse the trend of dwindling
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    <description>Keep products handy to promote client education and sales.</description>

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    <description>Are you doing all you can to reach new clients and keep the ones you have coming back again and
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    <description>A case study of how to promote your veterinary practice online by supporting a worthwhile
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    <description>A recent beta test shows the value of promoting Facebook to your clients ? potentially 4,000 positive
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    <description>See your practice through your clients' eyes. Then get pointers on how to improve your image, no
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    <description>Don't be nervous: Dive into writing blogs or filming simple video blogs.</description>

    <dc:date>2010-08-11T04:00:00Z</dc:date>

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