Solution #3 to increase visits: Avoid sticker shock

Solution #3 to increase visits: Avoid sticker shock

Chapter 7 of a nine-part video series about the Veterinary Care Usage Study by Dr. Karen Felsted, CEO of the National Commission on Veterinary Economic Issues.
source-image
May 03, 2011

In this nine-part video series from Dr. Karen Felsted, CEO of the National Commission on Veterinary Economic Issues, you’ll learn about the issues contributing to the decline in veterinary visits. How can we reverse this disturbing trend?

Price is always an issue for clients, and in Chapter 7 Dr. Felsted describes strategies you can use to help manage your pricing structure and communicate value to clients. She answers these questions:

  • How should I formulate my pricing strategy?
  • How can I communicate the value of services to clients?
  • How do clients judge value?

Back: Communicate a need for exams | Next: "Friend" the cats >

 

View the entire video series:
Chapter 1: Overview
Chapter 2: About the Veterinary Care Usage Study
Chapter 3: Results of the Veterinary Care Usage Study
Chapter 4: Why are visits declining, and what can I do about it?
Chapter 5: Solution #1 to increase visits—Track metrics monthly
Chapter 6: Solution #2 to increase visits—Communicate a need for exams
Chapter 7: Solution #3 to increase visits—Avoid sticker shock
Chapter 8: Solution #4 to increase visits—"Friend" the cats
Chapter 9: Solution #5 to increase visits—Simplify scheduling

Hot topics on dvm360

Vetcetera: The complex topic of canine fear-related aggression

A guided tour of resources for addressing this popular and complicated subject, featuring advice from Dr. John Ciribassi.

Reality TV and the veterinarian: Discussing mainstream dog training advice with clients

Your clients may be getting behavior advice from cable TV. Get your opinion in the mix.

Blog: Election results pose obstacles for veterinary prescription law

Flip in U.S. Senate's majority may slow progress of Fairness to Pet Owners Act.

7 steps to a better relationship between veterinarians and rescue groups

A DVM in the city shares his advice to veterinary practices for working with rescues.

The war between shelters, veterinarians needs to end

Despite practitioners’ legitimate gripes, they’re hurting themselves.