So you still want to offer veterinary clients a discount?

So you still want to offer veterinary clients a discount?

source-image
Sep 01, 2013

If you still want to offer an incentive to get new clients in the door, try implementing a "soft discount." Offer a product or service instead of a cash discount to provide an incentive to pet owners—complimentary grooming with your professional groomer or a day of luxury boarding in your boarding facility. If you don't offer those services, my bet is that the groomer or boarding facility you normally refer to would be happy to work out some mutually beneficial arrangement with you. Other rewards you could offer might be a complimentary pet ID tag or a free month of flea control or heartworm medication.

The idea is to offer a product or service that your practice provides that has a high perceived value, but which might not cost you very much in the end. Plus, it may entice the pet owner to start using those products or services within your practice.

Hot topics on dvm360

Dog of Dallas Ebola patient will not be euthanized, authorities say

Health officials have quarantined and will monitor dog and amid concerns surrounding deadly virus.

Video: How to perform a belt-loop gastropexy

Prevent GDV in your at-risk patients with this simple technique.

Stretch your skills to earn more in veterinary practice

Finding new tasks could be the key to generating more income for your practice—and boosting your pay.

Veterinary community stunned by Sophia Yin's unexpected death

Prominent veterinary behaviorist died of suicide Sept. 28.

Study shows sustained salary slump for veterinary support staff

Since 2009, technicians paid by the hour have experienced a bump in pay, but pay for other team members has stayed stagnant, according to data from the 2014 Firstline Career Path Study. Here’s a look at changes in team pay from 2009 to 2013.