Show your sympathy and strengthen the bond with veterinary clients

Show your sympathy and strengthen the bond with veterinary clients

source-image
Apr 01, 2012
By dvm360.com staff

Often, with diseases such as cancer, we know weeks or months in advance that a pet will die. This can be a stressful time for clients, so at my practice we use a "pre-sympathy" card to reassure them that we're here for any of their needs.

When the time eventually comes and the pet passes away, we send a sympathy card, then follow up again about six weeks later. With this note, we tell clients that we know grief is a process and takes time, and we let them know we're here with a sympathetic ear if they need it.

By letting your clients know that you care and understand during those trying times, you will strengthen your bond and, most likely, improve the chances that you'll have a client for life.

—James W. Randolph, DVM
Animal General Hospital
Long Beach, Miss.

Hot topics on dvm360

Follow dvm360 on Twitter, Facebook, and Pinterest

For quick updates and to touch base with the editors of dvm360, Veterinary Economics, Veterinary Medicine, and Firstline, and check us out on Twitter, Facebook, and Pinterest.

Sell veterinary clients on your service

But you don't have to have butler-style service to win new clients and keep existing clients happy.

Why veterinarians should be more like a Louisiana shoeshiner

If my veterinary clients feel half as good as I did after visiting the 'Michael Jordan of shoeshines,' I'll be thrilled.

Texts from your veterinary clinic cat

If your clinic cat had a cell phone and opposable thumbs, what would he or she text you?

Learning goodbye: Veterinarians fill a void by focusing on end of life care

Veterinarians dedicating their careers to hospice and euthansia medicine may be pioneering the profession's next specialty—at clients' request.