Sample veterinary breed sheet

Sample veterinary breed sheet

Download this breed sheet and customize your veterinary clients' experience.
source-image
Mar 07, 2012
By dvm360.com staff

Breed-specific marketing is one way to customize care, says Dr. Peter Weinstein, MBA, owner of PAW Consulting and co-founder of Veterinary Success Services. Like other client retention programs, such as senior care, breed-specific marketing focuses on your existing clients. The goal, Dr. Weinstein says, is to “get clients to come in, accept the needed care, and feel so special that they’d never go anywhere else.”

A simple way to decide what to focus on is to make a spreadsheet. Enter the words “Needs,” “Tests,” and “Conditions” in the lefthand column and age ranges across the top, then fill in each field appropriately. Try to identify one or more conditions that a particular breed is at high risk of exhibiting in its lifetime. Do this for each breed you see at your practice, starting with the most common.

Click here to download an example of the breed sheet Dr. Weinstein shows his clients and plug in your own patients.

Hot topics on dvm360

Dog of Dallas Ebola patient will not be euthanized, authorities say

Health officials have quarantined and will monitor dog and amid concerns surrounding deadly virus.

Video: How to perform a belt-loop gastropexy

Prevent GDV in your at-risk patients with this simple technique.

Stretch your skills to earn more in veterinary practice

Finding new tasks could be the key to generating more income for your practice—and boosting your pay.

Veterinary community stunned by Sophia Yin's unexpected death

Prominent veterinary behaviorist died of suicide Sept. 28.

Study shows sustained salary slump for veterinary support staff

Since 2009, technicians paid by the hour have experienced a bump in pay, but pay for other team members has stayed stagnant, according to data from the 2014 Firstline Career Path Study. Here’s a look at changes in team pay from 2009 to 2013.