When it seems like a pet has a dermatology issue, what happens next? Is it right off to the veterinary hospital, or do pet owners skip the DVM and head for Dr. Google? Data from the Pet Owner Paths study illuminates the differences between you and your clients on what happens next.
Veterinary clients want the best for their pets, but sometimes their financial situation gets in the way. Here's the path I travel with pet owners when they complain about price, seem hesitant to comply with recommendations or say, straight up, that they're under a financial strain.