Promoting pearly whites

Promoting pearly whites

How one practice successfully promotes dental care.
source-image
Feb 01, 2006
By dvm360.com staff

Barton Heights Veterinary Hospital in Stroudsburg, Pa., helps publicize its February dental special by posting a 10-inch by 7-inch paper tooth on the practice window for each pet that receives a dental prophy. The molar states: "Pet's name" has nice clean choppers. I am a "blank"-year-old "Cat/Dog." Thank you to my loving family for taking such good care of me.


Illustration by Phil Bliss
"This helps other clients realize that even young pets—cats as well as dogs—need and, in fact, receive dental care," says Lynette Ott, the practice manager. "The promotion coincides with National Pet Dental Health Month in February, and we leave the teeth up through March," Ott says.

Hot topics on dvm360

Follow dvm360 on Twitter, Facebook, and Pinterest

For quick updates and to touch base with the editors of dvm360, Veterinary Economics, Veterinary Medicine, and Firstline, and check us out on Twitter, Facebook, and Pinterest.

Sell veterinary clients on your service

But you don't have to have butler-style service to win new clients and keep existing clients happy.

Why veterinarians should be more like a Louisiana shoeshiner

If my veterinary clients feel half as good as I did after visiting the 'Michael Jordan of shoeshines,' I'll be thrilled.

Texts from your veterinary clinic cat

If your clinic cat had a cell phone and opposable thumbs, what would he or she text you?

Learning goodbye: Veterinarians fill a void by focusing on end of life care

Veterinarians dedicating their careers to hospice and euthansia medicine may be pioneering the profession's next specialty—at clients' request.