Plentiful food sales
How can I encourage clients to buy pet food and other supplies from my practice?
As for over-the-counter diets and other products at your hospital, you face stiff competition from the Internet and pet stores. But remember that as a veterinarian you're still the main influence in the pet's care. "You hold more influence than a store clerk or Betty White," Dr. Rollo says. "If there's a particular brand of food you believe in, let the owner know."Another way to give your recommendations punch is to tell your clients that you actually purchase the products for your own pets—assuming that's true. Dr. Rollo tries to buy pet care products only from his hospital. "That way when I'm talking to clients about brushing their pet's teeth or what leash to buy, I can tell them what I use personally and where to find those products at the counter when they check out," he says.