Marketing | Veterinary Economics

Marketing

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VETERINARY ECONOMICS: Sep 13, 2016
2016 dvm360/VHMA Practice Manager of the Year finalist Amy Jensen was hesitant to invest in cold laser therapy, but the risk is paying off thanks to smart pricing plans and comprehensive marketing (and the fact that it actually works).
 
VETTED: Sep 01, 2016
I scribbled down some good advice for practice managers and practice owners from a past Veterinary Economics article contest winner at a Kansas City practice manager association meeting.
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VETERINARY ECONOMICS: Aug 31, 2016
CVC educator Karen Felsted, CPA, MS, DVM, CVPM lays out the need to explain fully the value of the medicine you provide and the ways to pay for it.
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DVM360 MAGAZINE: Aug 30, 2016
Do your veterinary rehabilitation services need some marketing rehab? Get in the underwater treadmill with us and we'll help flex those flabby client-acquisition muscles.
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VETERINARY ECONOMICS: Aug 18, 2016
Is your veterinary team tired of having the flea, tick, heartworm, parasite talks with pet owners? Look for the stark piece of data or the emotional hook to get them engaged again.
 
VETTED: Aug 11, 2016
Why should all those touchy-feely, sappy-happy optimists have all the fun? Let's get critical and cranky. Remember: Complaining is a valid venting mechanism. I think some psychologist said that somewhere.
 
VETTED: Aug 08, 2016
It's time for your veterinary team to dump these really bad service gems.
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VETERINARY ECONOMICS: Jul 18, 2016
Medicine and business benefit when the staff is on the same page.
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FIRSTLINE: Jul 18, 2016
You’re gonna be all “#Snapcat THIS!” and “#Instadog THAT!”
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FIRSTLINE: Jun 24, 2016
Facebook, Twitter, Instagram, Pinterest—it doesn't matter which social media platforms your veterinary practice has its hooks in. Want to succeed? You can't just talk AT people...you gotta talk TO people!
 
VETTED: Jun 22, 2016
By dvm360.com staff
Find tech-savvy tools to reach pet owners in the digital age.
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FIRSTLINE: Jun 21, 2016
When our veterinary hospital has an opening, job applicants flood in. They can’t seem to resist our website and our social media pages that show off (honestly) our support of local community, care for patients and teamwork.
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FIRSTLINE: May 11, 2016
Answer these five questions to discover your MQ (millennial quotient).
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FIRSTLINE: Apr 28, 2016
Here’s my advice for DIY social media to promote your great veterinary hospital that doesn’t take all day.
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FIRSTLINE: Apr 26, 2016
Do you feel it? The age of client service is here, and it's here to stay. Here are the six steps this veterinary practice took that led to a record-breaking year.