Marketing a veterinary practice in the digital age (part 1)

Practices lead with Yellow Pages
 
Oct 27, 2009
By dvm360.com staff


Providing high-quality medicine should be your number one priority. But if you don't know how to market, clients won't come to you. And as a result, you won't be able to provide much-needed care to their pets.

So are you reaching out to clients, or are you simply hoping they'll come to you? This chart shows that more practices use Yellow Pages listings than anything else. How can you make this strategy work for you?

Instead of placing listings in multiple yellow pages books, focus on your immediate area, says Dr. Christine Merle, MBA, CVPM, a consultant with Brakke Veterinary Practice Management Group. Most clients probably live within 15 to 20 miles of your clinic, particularly in large areas. The more localized the listing, the more results you’ll see.

 

More in this package:
Practices lead with Yellow Pages
But what really works?
Do you have a plan? It turns out, most don't
Practitioners identify the biggest competitive issues
Growth in the number of practices nearby
What distiguishes you?
Now, welcome to the Web world
How practices tackle sites
Monitoring results

 

marketing strategies