Behavioral event modeling is a fancy business term for thinking about who will pay for a product or service in your veterinary hospital exam room—and thinking about how to get that person there in the first place.
Clients who can't afford to pay for their pets' care ranks as team members' No. 2 frustration at work, according to the 2013 Firstline Veterinary Team Trends Study. (No. 1 is team members' pay and benefits—no surprise there, right?) Some veterinary teams are recommending pet insurance to help pet owners plan for their pets' veterinary care.