Veterinary Economics Hospital Management Editor Mark Opperman is a certified veterinary practice manager and owner of VMC Inc., a veterinary consulting firm based in Evergreen Colo. Through his firm, he has consulted with more than 800 veterinary hospitals throughout North America, providing assistance in associate hiring, partnership formation, exit strategies, employee issues, profitability, efficiency, and more. He has lectured worldwide at meetings such as the CVC, the North American Veterinary Conference, the World Small Animal Veterinary Conference, the Denmark Annual Congress, and the London Veterinary Forum. Opperman founded the Veterinary Hospital Managers Association and served as president until 1993. Through his VMC School of Veterinary Practice Management, he has trained more than 250 practice managers.
A profession open about its economic woes needs veterinary associations to 'spin' negative public perception to make clients understand the need—and struggle—for financially strapped veterinarians to make a profit.
The best greeting you can extend is a thorough training and orientation program. The more time you spend on these crucial introductory steps, the more likely your new hire is to stick around—and flourish.