Make veterinary retail worth your while

Make veterinary retail worth your while

Be strategic when you implement retail, or else you'll lose money instead of making it.
source-image
Jan 09, 2014
By dvm360.com staff

Next >

The profitability of retail in veterinary hospitals is always in question. While there are several potential benefits, retail also requires a great deal of money and effort on your part. The key is to figure out the plan that works best for your practice.

Click next to see some examples of retail done right.

< Back  |  Next >

"The most economical way to start retail is to find eight feet of open wall space, negotiate with a prescription or specialty diet manufacturer, and let them supply the display shelving and product," says BDA Architecture founder Wayne Usiak, AIA. "It takes no up-front investment other than the space and manpower to maintain it."

Usiak also suggests locating retail near the front desk, as clients are more likely to stop by when they're checking out after an appointment.

Capital Veterinary Clinic in Austin, Texas, has a retail display located right in the reception area for convenience.

< Back  |  Next >

Sometimes, however, a separate room is better, as clients may get distracted by the display and hold up appointments.

All Pets Animal Hospital in Katy, Texas, has a designated room for retail with a locked inventory manager's room in the back and to the left.

< Back  |  Start >

Whatever you decide to do, consider the pet retailers around your practice before taking the plunge. The fewer there are in your area, the more likely your retail space will pay off.

 

Hot topics on dvm360

Reality TV and the veterinarian: Discussing mainstream dog training advice with clients

Your clients may be getting behavior advice from cable TV. Get your opinion in the mix.

Vetcetera: The complex topic of canine fear-related aggression

A guided tour of resources for addressing this popular and complicated subject, featuring advice from Dr. John Ciribassi.

Blog: Election results pose obstacles for veterinary prescription law

Flip in U.S. Senate's majority may slow progress of Fairness to Pet Owners Act.

The war between shelters, veterinarians needs to end

Despite practitioners’ legitimate gripes, they’re hurting themselves.

7 steps to a better relationship between veterinarians and rescue groups

A DVM in the city shares his advice to veterinary practices for working with rescues.