Look but also touch

Look but also touch

source-image
Jun 01, 2008

Seeing is believing for clients when it comes to pet dental health at Falmouth Veterinary Hospital in Falmouth, Maine. Video touchscreens in exam rooms show clients how quickly damaging plaque can build and harden. The screens also let clients type in their e-mail address and request that the information or Web site address for the video be sent to their home. After every dental cleaning, clients watch a video on brushing.

When the hospital added the touchscreens, compliance for dental cleanings doubled. So did monthly dental revenue, increasing from $6,000 or $7,000 to $13,000, says hospital manager Iris Roberts. "A picture is worth a thousand words when it comes to dental compliance," she says.

Hot topics on dvm360

Follow dvm360 on Twitter, Facebook, and Pinterest

For quick updates and to touch base with the editors of dvm360, Veterinary Economics, Veterinary Medicine, and Firstline, and check us out on Twitter, Facebook, and Pinterest.

Sell veterinary clients on your service

But you don't have to have butler-style service to win new clients and keep existing clients happy.

Why veterinarians should be more like a Louisiana shoeshiner

If my veterinary clients feel half as good as I did after visiting the 'Michael Jordan of shoeshines,' I'll be thrilled.

Texts from your veterinary clinic cat

If your clinic cat had a cell phone and opposable thumbs, what would he or she text you?

Learning goodbye: Veterinarians fill a void by focusing on end of life care

Veterinarians dedicating their careers to hospice and euthansia medicine may be pioneering the profession's next specialty—at clients' request.