Look but also touch
Seeing is believing for clients when it comes to pet dental health at Falmouth Veterinary Hospital in Falmouth, Maine. Video touchscreens in exam rooms show clients how quickly damaging plaque can build and harden. The screens also let clients type in their e-mail address and request that the information or Web site address for the video be sent to their home. After every dental cleaning, clients watch a video on brushing.
When the hospital added the touchscreens, compliance for dental cleanings doubled. So did monthly dental revenue, increasing from $6,000 or $7,000 to $13,000, says hospital manager Iris Roberts. "A picture is worth a thousand words when it comes to dental compliance," she says.